Celebrity 

Bharat Matrimony ropes in MS Dhoni as brand ambassador

Online matrimony service provider Bharat Matrimony has roped in cricketer Mahendra Singh Dhoni as its brand ambassador. Commenting on the appointment, Chief Executive Officer of Bharat Matrimony.Com Murugavel Janakiraman said, “We are proud to be associated with Dhoni.” “Also, we feel good because Dhoni is an inspiration to millions of youth as he has achieved a lot for the country through his leadership qualities,” he said. As per the association, the matrimonial site would soon launch a marketing campaign featuring the cricketer on television, print, radio and outdoor. Commenting on…

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Celebrity Licensing Movie Licensing TV & Films 

From Sanju to Karenjit Kaur: These Bollywood celebrity biopics are a must watch!

Ranbir Kapoor’s Sanju is shattering the box office records of all the ‘Khans’, and how! After crossing the Rs 200-crore mark within a week of its release, Sanju is now galloping towards the Rs 300-crore club. From Sanjay Dutt to Saurav Ganguly, watching one of lifetime’s celebrity biopics might be one of the best ways to spend a Sunday afternoon. So, which celebrities have had stories fascinating enough? Let’s take a look! Sanju…One Man, Many Lives: The biopic on the life of Bollywood’s original wild child Sanjay Dutt has got…

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Celebrity 

Realty firm Sumadhura Group ropes in MS Dhoni as its first brand ambassador

Realty firm Sumadhura Group roped in former Indian cricket captain Mahendra Singh Dhoni as its first brand ambassador. Dhoni will represent the brand in all their national campaigns in a multi-year engagement, the company said in a statement. Commenting on the association, Madhusudhan G, Chairman and Managing Director, Sumadhura Group said, “We are honoured to have Dhoni, an eminent cricketer of international stature, join the Sumadhura Group family” Dhoni’s intelligence, humbleness, ‘full of life’ attitude, passion, and reliability along with his focused leadership qualities with a trustworthy reputation are the…

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Celebrity Licensing Retail 

Seven by MS Dhoni opened its first physical store in Nungambakkam

After lifting the IPL trophy after a prolonged gap of two-year years, Chennai is definitely on cloud nine! However, there could be one more reason to rejoice! Seven by MS Dhoni, a fitness and active lifestyle brand, opened its first physical store in Nungambakkam in Chennai. The store was inaugurated by Chennai Super Kings champions Dwayne Bravo, Ambati Rayudu and Murali Vijay. Seven was the official merchandise partner for the CSK team 2018, and is co-owned and endorsed by MS Dhoni. Spread across 2 floors, the store has an ambience…

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Celebrity Collaborations 

Gulf Oil ropes Hardik Pandya as its brand ambassador

Gulf Oil Lubricants India Limited (GOLIL), a Hinduja Group Company, has signed Indian cricket team all-rounder Hardik Pandya as its brand ambassador for the company’s new business initiatives. So happy to be partnering with @hardikpandya7 as our brand ambassador! Along with @msdhoni, looking forward to an exciting journey! https://t.co/C8RIc51KFS — Gulf Oil India (@GulfOilIndia) March 20, 2018 Hardik joins former Indian Captain Mahendra Singh Dhoni, who has been associated with the company since 2011 as its brand ambassador. Expressing his excitement, Hardik took to the Twitter and wrote, “Excited to…

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Celebrity Celebrity Licensing 

After Snickers, MS Dhoni becomes brand ambassador of Dream11

After Snickers, Dream11, India’s Biggest Sports Game announced iconic cricketer and former Indian cricket captain Mahendra Singh Dhoni as their brand ambassador. MS Dhoni will be the new face of Dream11’s multi-channel marketing campaigns and brand engagement activities. The company aims to surge ahead and strengthen its leadership position in the online sports gaming industry. Additionally, Mars International India announced Dhoni as the new brand ambassador for its chocolate brand ‘Snickers’. Speaking on the association with Dream11, Mahendra Singh Dhoni was quoted as saying, “I am delighted to associate with…

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Know-How Sports Licensing 

Freaky Friday – 5 Indian Sports star who stepped into licensing world

In a country like India where there is diversity of cultures, what unites us is Sports. Sport like Cricket has become a religion for people. But it’s not just cricket what unites us, we are beyond cricket. And we did prove that when our girls shined in Rio Olympics with winning medals and certainly our hearts too! The sports market is built in large part on a solid base of core fans.  The emotion that keeps fans attached to a team is a powerful sales driver and that is something…

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