Merchandise Licensing 

Waoh! Insight Editions releases new collectible ‘Captain Marvel’ notebooks

Fans of Captain Marvel can rejoice! Before the superheroine movie hit the theatres somewhere in 2019, fans are slowly being introduced the overall look of the movie in the form of merchandise. Disney’s licensing partner ‘Insight Editions’ released new collectible Captain Marvel notebooks with red and blue covers. One of the two notebooks features Brie Larson who plays Caron Danvers aka Captain Marvel in the movie. The other book with blue cover shows off the logo and emblem that viewers witnessed at the end of ‘Avengers: Infinity War’ movie. Check…

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Merchandise Licensing 

Marvel, littleBits release Avengers Hero Inventor Kit

Marvel has partnered with LittleBits to introduce the Avengers Hero Inventor Kit, an electronic building block creation set inspired by the Avengers franchise. The new kit allows kids to create and customize high-tech hero gear and a unique superhero identity using LittleBits electronic blocks. Here’s how your kids can transform themselves into superheroes: Each package includes nine Bits, seven hero gear parts, two sticker sheets, and access to the free LittleBits Avengers Hero Inventor app, which gives creators step-by-step guides featuring Ironman, The Hulk, Shiri, Black Widow among others. Additional…

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Apparel Licensing Character Licensing Merchandise Licensing 

In a first-of-a-kind, Jobedu associates with Disney and Warner Bros for merchandises

In a first-of-a-kind collaboration in the Middle-East region, Jordanian lifestyle and streetwear brand, Jobedu have associated with Disney and Warner Bros. to produce merchandises. According to a report in the Venture, the collection will feature some of the entertainment giants’ most iconic characters such as Avengers. Recently, Jobedu had released a new collection featuring Warner Bros. superhero characters from the world of DC comics. The company is now creating character apparel from Looney Tunes, Scooby-Doo, Tom and Jerry and The Flintstones. The apparel company will also be releasing their twist…

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Character Licensing Collaborations Retail 

Its official! Melbourne’s Etihad Stadium renamed as Marvel Stadium

In what could be termed as a great news for superhero fans, Etihad Stadium in Melbourne (Australia) has officially rebranded as ‘Marvel Stadium’ following an eight-year deal between Melbourne Stadiums Limited and Disney. The official rebrand will come September 1, along with a Marvel retail store and other activations at the AFL home. The deal comes after last month’s announcement that the Victorian government will invest $225m into the stadium and Docklands precinct around it. “Marvel is a powerhouse in the entertainment industry and one of the most recognised brand…

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Merchandise Licensing 

The wait is over! OnePlus 6 Marvel Avengers Special Edition launched at Rs 44,999

Finally, the wait is over! OnePlus launched the much-awaited OnePlus 6 Marvel Avengers Special Edition in Mumbai on May 17. The limited-edition smartphone comes with a price tag of Rs 44,999. It will be available for purchase from May 29 in the country on Amazon India. Features and Specifications: The smartphone comes loaded with 8GB of RAM and 256GB of internal storage. It has a carbon fibre-like texture at the back, with a gold accented OnePlus logo as well as an Avengers logo on its rear panel. The three-stage alert…

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Character Licensing Fashion & Accessories 

Clarks Kids, Marvel Avengers unite to create exclusive multi-gender collection

Clarks Kids too joined the Marvel Avenger’s mightiest heroes to create an exclusive multi-gender collection that celebrates strength in unity. The Marvel x Clarks collection is inspired by the characters in Avengers: Infinity Wars and features colors and design elements that reflect each character’s unique personality. The iconic collection captures the spirit of each hero while providing kids with liberated movement through comfort for everyday adventures. “Kids have the power to change the world. They are the purest minds on the planet, and we – Clarks – are inspired by…

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Character & Entertainment 

Here’s how Amul celebrates blockbuster success of ‘Avengers: Infinity War’

Anything and everything that is trending never misses the Amul eye. The utterly-butterly brand is known for the witty Amul Butter ads that revolve around the current affairs. Celebrating the success of “Marvel Avengers: Infinity War”, Amul releases an ad featuring the superheroes. Titled ‘Avengetarian Marvel!’ with a captain ‘Amul Infinitely Delicious!’, the advertisement features Iron Man, Thanos, Black Panther and the Amul girl dressed as a superhero. The film has created a furore worldwide, with its amazing response. It has been making unbelievable records at the box office currently.…

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Character & Entertainment TV & Films 

Happy 10th Anniversary to the best Avenger – Iron Man! Take a look-back

Ten years ago, on May 2, the cinematic world was introduced to the Iron Man, aka Tony Stark. When Marvel Cinematic Universe (MCU) released their first superhero movie – Iron Man on May 2, 2008, they didn’t expect it to turn into such a huge franchise. The character of Iron Man was originally created in 1963, but the movie shifted the hero’s origin story to modern times. Sharing a behind-the-scene image, Tony Stark took to the Twitter. 10 years ago today, the Marvel Cinematic Universe began. #IronMan pic.twitter.com/UajcIJxXK3 — Tony…

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Character Licensing Merchandise Licensing 

Ahead of official launch, OnePlus 6 Marvel Avengers edition retail box teased

With just a few days to go for the official launch, OnePlus has gone ahead and teased the retail box of this limited-edition OnePlus 6. As per media reports, a snapshot of the OnePlus 6 x Marvel Avengers Limited Edition‘s retail box has been outed. The retail box shows an official logo of the Avengers on top, with OnePlus 6 and Marvel branding on the sides. However, no further details about the smartphone has been released yet. OnePlus 6 Marvel Avengers-themed limited-edition smartphone will launch on May 17 in India.…

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#LCExcl Interview Character Licensing Corporate Brand People 

#LCExcl – Combining Marvel, Acer fan base have proven to be beneficial: Acer India CMO & Consumer Business Head Chandrahas Panigrahi

The much-awaited ‘Avengers: Infinity War’ hit the theatres on April 27. Thanos’ journey to reclaim the Infinity Stones is almost upon the customers and cashing in on the hype are companies releasing exclusive Avengers-themed merchandises. Ahead of the film’s release, Acer launched special-edition Marvel Avengers-themed notebooks. In an exclusive interview with Licensing Corner, Mr. Chandrahas Panigrahi, CMO & Consumer Business Head, Acer India talks about the recent partnership and future initiatives. Read the full interview here: Please tell us about the partnership with Disney Consumer Products and Marvel Studios On the…

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