Brand Licensing CRM #LCExcl Interview Top News 

Covid19 Impact: Licensing Corner, spoke exclusively with Flowhaven

COVID-19 has asked people to stay at home, and many businesses have stopped operating entirely. Many companies now need to make quick changes and new strategies to meet customers where they are. The event has posed a risk to many industries. However, it has also created new opportunities in some other industries. People have become more aware of digital channels that help them socialize, work, shop, etc. They have increasingly noticed the value of technology for efficiency, and as a result, sought out innovative solutions like Flowhaven.  Licensing Corner, spoke…

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Character & Entertainment Character Licensing Entertainment Licensing 

Brandgenuity Named Licensing Agent for Animated Series Oddbods

Odd-of-the box thinking to drive licensing efforts  Leading global brand licensing agency, Brandgenuity, has been selected by One Animation as licensing agent in the US and Canada for the global smash hit animated series, Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences and more. Created and produced by CG animation studio One Animation, Oddbods has seen a dramatic expansion of its fan base over the last 12 months,…

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Institutional Licensing Toys & Games 

The Gaining Importance of Licensing in India highlights Panel Discussion Kids India

The fourth edition of Kids India highlighted the importance of licensing for brands and the problems faced by licensees and licensors in the industry Kids India, India’s biggest B2B fair for products related to children held the exhibition for three days at Bombay Convention & Exhibition Centre in Mumbai. The event saw the key players from the industry participate with many young and innovative companies. The exhibition held panel discussion on ‘Licensing in India’ on Friday focusing on the growth of licensing industry in India and how it is evolving…

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