Licensing

Scout Productions appoints IMG for ‘Queer Eye’ licensing makeover

August 9, 2018

Scout Productions has chosen IMG as the exclusive global merchandise and licensing representative for the Netflix original series, Queer Eye, to create meaningful and engaging new brand touchpoints for fans and followers. The new multi-year partnership will see IMG and Queer Eye build a robust licensing program of products, experiences and collaborations focused around the […]

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Wait, what! Masaba Gupta bags ‘Game of Thrones’ official merchandise deal

August 6, 2018

In what could be termed as good news for all the Targaryen and Stark fans, ace designer Masaba Gupta has acquired the official license to create apparel, home products, and jewellery inspired by the cast of the epic show ‘Game of Thrones’ for India, the UK, and Indonesia. According to a Mid-Day report, the collection […]

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#TuesdayTrivia: Do you know which BRAND first bought consumer products to India?

July 31, 2018

Disney India first brought its consumer products to India in 2005, is one of the major licensors in India. Working with local partners and organized retail giants such as Landmark, Amazon.in and Bestseller, Disney India has broadened its reach to over 2,00,000 outlets. Disney is a family-based entertainment brand and is enjoyed and trusted by […]

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IMG appointed as master licensee of UEFA Euro 2020

July 26, 2018

UEFA, European football’s governing body, has appointed IMG as the exclusive master licensee for UEFA Euro 2020 and other major tournaments through 2022. The new appointment follows IMG and UEFA’s highly successful collaboration on the licensing programme for UEFA Euro 2016 and other national tournaments through the 2014-17 period. The new multi-year global rights deal […]

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Mondo TV announces licensing deals for ‘Robot Trains’ in Spain, Portugal

July 9, 2018

Mondo TV, one of the largest European producers and distributors of animated content,  announced a number of important breakthroughs in the Iberian market for animated kids’ show ‘Robot Trains’ in both broadcasting and licensing. Broadcast highlights include the news that a launch on DTT channel Clan TVE is imminent in Spain, following hard on the […]

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Viacom18 net profit increases to Rs 82.7 cr in FY18, licence fees at Rs 26.1 cr

July 9, 2018

Viacom 18 Media’s net profit for the fiscal ended March 2018 increased 2.7 times to Rs 82.7 crore as compared to Rs 30.6 crore in the previous fiscal. According to a report in the Television Post, the company’s revenue from operations saw a massive increase of 21% to Rs 3685.4 crore as against Rs 3036.4 […]

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FREAKY FRIDAY: These Bollywood movie merchandises created a spur in the industry!

July 6, 2018

Film merchandising has been picking up the pace in India with changing cinema viewing habits, and there is a growth in terms of strategic alliances between filmmakers and merchandising partners. Bollywood has a larger appeal to the Indian masses as films are believed to be in the blood of most Indians. They identify with the […]

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FREAKY FRIDAY: #LCExcl – Understanding Licensing Lingo

June 29, 2018

Licensing is the most common method to acquire the right to exploit IP. In a good licensing agreement, both parties benefit. The licensor gains the benefit of a brand extension and revenue (via royalties) without any investment in product development, production, or marketing. Confused? Check this video to understand the different jargons associated with licensing: […]

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Sony Music Italy to bring ‘Heidi Bienvenida’ on TV, film and CD!

June 22, 2018

Mondo TV Iberoamerica, part of the Italian group Mondo TV, one of the largest European producers and distributors of animated content, has announced a major new agreement with Sony Music Entertainment Italy that will see music from the hit live-action comedy-drama for teens, Heidi Bienvenida, appear on CD in Italy for the first time. Fans […]

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Lacoste to celebrate Olympic heritage with new apparel collection

June 21, 2018

The International Olympic Committee partnered with Lacoste for a long-term licensing deal. As per the collaboration, the pair will launch the first exclusive Olympic Heritage lifestyle apparel collection. The exclusive line will be developed by Lacoste and in line with the IOC global licensing strategy. The new men’s clothing and accessories collection will feature limited-edition […]

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