Licensing

To drive growth, eOne inks new licensing deals for ‘Peppa Pig’

October 3, 2018

To drive the growth of its popular animated preschool property Peppa Pig in the UK, eOne has inked a range of new licensing deals. According to a Kidscreen report, the new licensees include Fashion UK (kids and adult apparel), Alfred Franks & Barlett (sunglasses), Dreamtex (wallpaper), Origincal Candy Co (lollipops), Great British Teepee Company (playhouses, […]

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CMRRA signs licensing deal with Amazon Music

October 1, 2018

Canadian Musical Reproduction Rights Agency (CMRRA) has reached a licensing deal with Amazon Music. Amazon Music Unlimited launched in Canada and CMRRA said it has reached a licensing agreement with Amazon Music to ensure that its music publisher and rightsholder clients, which together represent more than 80,000 music catalogs, will receive royalties for the use […]

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To fuel coffee consumption, Nestle forays into appliances category

October 1, 2018

In a bid to fuel coffee consumption and push one of its mainstay brands Nescafe, Nestle has entered the consumer-facing small appliances category. The company is in the process of launching app-based coffee machines, which will be sold through non-FMCG distribution channels as well. Addressing the media at a roundtable at its Gurugram headquarters, Nestle […]

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Adlabs Imagica to set up theme park in Amaravati

September 28, 2018

Adlabs Imagica is all geared up to set up a theme park in new Andhra Pradesh capital Amaravati in the joint venture with local partner Riverbay Resort. According to a PTI report, Adlabs and Riverbay Resort have signed an agreement to set up the entertainment park in Amaravati. Adlabs joint chief executive Dhimant Bakshi told […]

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Genius Brands appoints Brandgenuity as European agent for ‘Llama Llama’

September 11, 2018

Expanding the reach of its licensing program for popular and endearing children’s property ‘Llama Llama’, Genius Brands signed Brandgenuity as the brand’s licensing agent for the UK, Ireland, Spain, Hungary, Poland, and Romania.  The announcement was made by Genius Brands International’s SVP, Global Consumer Products, Lloyd Mintz. “With 20 million books in eight languages sold […]

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Archie Comics appoints Merchantwise for licensing in NZ, Australia

September 5, 2018

Archie Comics has signed Merchantwise to serve as its licensing and merchandise representative in Australia and New Zealand. Archie Comics was first published in 1942, and has expanded into TV shows, movies and more since its creation, including the current TV series “Riverdale.” “It’s exciting to see timeless favorites reinvented for modern audiences. In its […]

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eOne announces broadcast and licensing plans for ‘PJ Masks’ in Korea

August 29, 2018

 Entertainment One (eOne) expanded the presence of its popular preschool superhero property, PJ Masks across Asia. The show will be heading to free-to-air channel EBS in Korea. Starting August 29, 52 episodes from Series 2 of PJ Masks will begin airing on EBS and will significantly boost exposure for the show in the region following […]

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Rovio keen to expand its presence in India with ‘Angry Birds’

August 28, 2018

Rovio Entertainment is keen on expanding its presence in India with new licensing and partners. According to a report in Livemint, the company behind the iconic Angry Birds mobile game franchise hopes that the popularity of the characters will help it be successful in the Indian market. “India is already one of our top markets […]

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Beijing 2022 Winter Olympics launches licensing program

August 21, 2018

After a successful trial run over the past six months, the Beijing 2022 Winter Olympics organizing committee launched its official licensing program on July 31. The program has been launched to promote the Olympic spirit, provide a marketing platform for Chinese small- and medium-sized businesses, attract public participation, and finance the upcoming games. The launch […]

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Scout Productions appoints IMG for ‘Queer Eye’ licensing makeover

August 9, 2018

Scout Productions has chosen IMG as the exclusive global merchandise and licensing representative for the Netflix original series, Queer Eye, to create meaningful and engaging new brand touchpoints for fans and followers. The new multi-year partnership will see IMG and Queer Eye build a robust licensing program of products, experiences and collaborations focused around the […]

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Wait, what! Masaba Gupta bags ‘Game of Thrones’ official merchandise deal

August 6, 2018

In what could be termed as good news for all the Targaryen and Stark fans, ace designer Masaba Gupta has acquired the official license to create apparel, home products, and jewellery inspired by the cast of the epic show ‘Game of Thrones’ for India, the UK, and Indonesia. According to a Mid-Day report, the collection […]

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#TuesdayTrivia: Do you know which BRAND first bought consumer products to India?

July 31, 2018

Disney India first brought its consumer products to India in 2005, is one of the major licensors in India. Working with local partners and organized retail giants such as Landmark, Amazon.in and Bestseller, Disney India has broadened its reach to over 2,00,000 outlets. Disney is a family-based entertainment brand and is enjoyed and trusted by […]

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IMG appointed as master licensee of UEFA Euro 2020

July 26, 2018

UEFA, European football’s governing body, has appointed IMG as the exclusive master licensee for UEFA Euro 2020 and other major tournaments through 2022. The new appointment follows IMG and UEFA’s highly successful collaboration on the licensing programme for UEFA Euro 2016 and other national tournaments through the 2014-17 period. The new multi-year global rights deal […]

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Mondo TV announces licensing deals for ‘Robot Trains’ in Spain, Portugal

July 9, 2018

Mondo TV, one of the largest European producers and distributors of animated content,  announced a number of important breakthroughs in the Iberian market for animated kids’ show ‘Robot Trains’ in both broadcasting and licensing. Broadcast highlights include the news that a launch on DTT channel Clan TVE is imminent in Spain, following hard on the […]

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