Licensing

Global licensing industry increases to $271.6 Billion in 2017: Report

May 24, 2018

The retail and related revenue generated globally by the trademark licensing business increased to USD 271.6 Billion in 2017, according to the Annual Global Licensing Industry Survey by the International Licensing Industry Merchandisers’ Association (LIMA). According to the report, the licensing industry increased by 3.3 per cent as compared to previous year to USD 262.7 […]

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Vice Media enters India, struck supplementary deal with Facebook

April 21, 2018

Youth media brand Vice Media has officially commenced its operations in India in partnership with Times of India Group. Vice India will bring locally relevant content to hundreds of millions in primarily, Hindi and English. Vice is producing and distributing local programming for digital, mobile and linear platforms. Vice India has introduced all of its […]

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New Era launches exclusive Virat Kohli signature headwear collection

April 17, 2018

New Era, the International sports and lifestyle brand has announced its licensing deal with Brand Virat Kohli by launching an exclusive Kohli Signature Headgear. The exclusive collection, designed and conceptualized by Virat Kohli, will be manufactured, marketed and distributed globally by New Era. The price ranges between Rs 1200- 2500. The brand was launched at […]

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FREAKY FRIDAY: Understanding the world of merchandise licensing

April 13, 2018

Licensing and Merchandising industry is witnessing exponential growth in India, which is bound to grow manifold in the times to come. Gone are those days, when merchandising was a thing of the western countries. In the recent era, licensing has infused our lives. Be it Marvel Avengers or Game of Thrones – e-commerce scenario in […]

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Disney & Me stores make their India debut, courtesy DLF Brands

April 12, 2018

When it comes to reshaping the Indian licensing industry, Disney always remain the front runner. Disney & Me stores, catering to lovers of Disney, Marvel and Star Wars merchandise, have opened up in India courtesy DLF Brands. DLF Brands announced the opening of two Disney & Me stores in Noida and Gurugram through a licensing […]

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CN appoints Vikram Sharma as head for licensing, merchandising in APAC

March 28, 2018

Turner Asia Pacific has appointed Vikram Sharma, Vice President of Cartoon Network Enterprises (CNE) to head its regional licensing and merchandising division. In the new profile, Sharma is tasked with driving sales across the whole region for its branded toys, apparel, home entertainment, publishing and lifestyle products, as well as live events and themed entertainment. […]

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AllSaints ink licensing agreements with Global Brands Group, Revlon

March 6, 2018

AllSaints has signed a licensing agreement with the Hong Kong-listed Global Brands Group to expand its accessories range. As a part of the deal, GBG will design and distribute men’s and women’s footwear, socks, costume jewelry and cold weather accessories for the brand, starting with the fall 2018 collection. The company plans to distribute the […]

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Freaky Friday – The Future of Licensing business in Optical Frames

February 24, 2017

  Eyewear is big business. Market sources estimate that the global market, which includes frames, contact lenses and sunglasses, is worth $90 billion and will reach $140 billion by 2020. In 2012, Exane BNP Paribas estimated that frames and sunglasses represented 40 percent of the eyewear market. Within that segment it estimates that premium frames […]

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Your way to World-Class Brand Licensing Program

February 23, 2017

Licensing is the best way for a brand to develop its activities in a field that is different from its core business. Licensing enables companies whose brands have high preference to unlock a brand’s latent value and satisfy pent up demand that exists. After Apple launched the iPod a number of years ago it created an […]

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LEGO Partners with WBCP and DC Ent launches new collection at Toy Fair

February 18, 2017

LEGO Systems, Inc., in partnership with Warner Bros. Consumer Products and DC Entertainment, unveils its complete collection of building sets inspired by the popular DC Super Hero Girls franchise at this week’s North American International Toy Fair. Featuring a powerful and diverse roster of renowned female DC Super Heroes and Super-Villains. “We are really thrilled to bring […]

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