Licensing

Fanatics becomes official retail partner of the ‘Overwatch League’

December 20, 2018

The Overwatch League announced a multi-year deal with Fanatics, the global leader for licensed sports merchandise, which will provide the Overwatch League fanbase with an omnichannel retail experience along with a significantly expanded assortment of products. The agreement marks the first-ever foray into the rapidly expanding global esports industry for Fanatics and is the first […]

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India Licensing Sector: Here’s what made headlines in 2018

December 20, 2018

The year 2018 has been quite an eventful one for the Indian Licensing Sector. The overall collection launch this year was better compared to the last year and the industry saw some major announcements that may have far-reaching implications in the future.  So, as we are ready to welcome 2019, we take you through all […]

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TIBLS 2018: Check out the final glimpses from the event

December 6, 2018

The grand corporate event ‘The India Brand Licensing summit’ 2018 ended on a high note with more than 100 attendees attending the conference. The event featured who’s who from the brand and retail space exploring the driving factors and changing dynamics of the India brand licensing sector. CLICK HERE for key highlights Check out the […]

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TIBLS 2018: BAIL’ing out the brand licensing industry!

December 5, 2018

Licensing Corner announced the launch of ‘Brands Association for India Licensing Industry’ or BAIL at The India Brand Licensing Summit (TIBLS) 2018 at Mumbai’s Grand Hyatt on December 5. The logo was unveiled by Rutika Malaviya (CEO and Editor-in-Chief of Licensing Corner) and Vishal Sinha (Growth Hacker and Startup Evangelist in Brand Licensing Space). BAIL […]

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Stage is all set for TIBLS 2018: Meet the licensing leaders today!

December 5, 2018

The stage is finally set for the grand corporate event ‘The India Brand Licensing Summit 2018’, which is going to take place at Mumbai’s Grand Hyatt today. The event is powered by Shemaroo Entertainment in association with Green Gold Animation. The event will witness top corporate honchos who will give their insights and views on […]

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TIBLS 2018 ends on a high note, Industry stalwarts launch BAIL

December 4, 2018

6.40 PM: TIBLS ends on a high note. Hope to see you all next year. 6.20 PM: Rutika Malaviya and Vishal Sinha launch the ‘BAIL’ logo to foster the growth of licensing in India. 4.15 PM: Watch out the face-off between licensors and licensees comprising of Permendra Singh, Manish Rajoria, Sahil Shah, Nitin Kalra, Jaineel […]

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With just 2 days to go for TIBLS 2018, are you excited?

December 3, 2018

The countdown has finally started! With just two days to go, Licensing Corner is all set to present its corporate event ‘The India Brand Licensing Summit’ or commonly known as TIBLS on December 5 at Mumbai’s Grand Hyatt. The event is powered by Shemaroo Entertainment in association with Green Gold Animation. The summit will be […]

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Record-breaker Mary Kom extends management deal with IOS Sports

November 28, 2018

Queen of Indian boxing, MC Mary Kom has extended her 10-year-old commercial relationship with IOS Sports and Entertainment. The sports management firm has been representing Mary Kom exclusively since 2009. During this period, IOS has been responsible in partnering with more than 25 brands such as Herbalife, Emami, Dalmia Cement, Bridgestone Tyres, Tata Salt, P&G, […]

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‘How To Train Your Dragon’ video game to release in February 2019

October 31, 2018

A new game of DreamWorks Animation’s ‘How to Train Your Dragon’ franchise has just been announced. The game is expected to launch in February 2019 in both Europe and North America on Nintendo Switch, aiming to coincide with the release of the new movie ‘How To Train Your Dragon: The Hidden World.’ The game comes […]

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To drive growth, eOne inks new licensing deals for ‘Peppa Pig’

October 3, 2018

To drive the growth of its popular animated preschool property Peppa Pig in the UK, eOne has inked a range of new licensing deals. According to a Kidscreen report, the new licensees include Fashion UK (kids and adult apparel), Alfred Franks & Barlett (sunglasses), Dreamtex (wallpaper), Origincal Candy Co (lollipops), Great British Teepee Company (playhouses, […]

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CMRRA signs licensing deal with Amazon Music

October 1, 2018

Canadian Musical Reproduction Rights Agency (CMRRA) has reached a licensing deal with Amazon Music. Amazon Music Unlimited launched in Canada and CMRRA said it has reached a licensing agreement with Amazon Music to ensure that its music publisher and rightsholder clients, which together represent more than 80,000 music catalogs, will receive royalties for the use […]

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To fuel coffee consumption, Nestle forays into appliances category

October 1, 2018

In a bid to fuel coffee consumption and push one of its mainstay brands Nescafe, Nestle has entered the consumer-facing small appliances category. The company is in the process of launching app-based coffee machines, which will be sold through non-FMCG distribution channels as well. Addressing the media at a roundtable at its Gurugram headquarters, Nestle […]

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Adlabs Imagica to set up theme park in Amaravati

September 28, 2018

Adlabs Imagica is all geared up to set up a theme park in new Andhra Pradesh capital Amaravati in the joint venture with local partner Riverbay Resort. According to a PTI report, Adlabs and Riverbay Resort have signed an agreement to set up the entertainment park in Amaravati. Adlabs joint chief executive Dhimant Bakshi told […]

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Genius Brands appoints Brandgenuity as European agent for ‘Llama Llama’

September 11, 2018

Expanding the reach of its licensing program for popular and endearing children’s property ‘Llama Llama’, Genius Brands signed Brandgenuity as the brand’s licensing agent for the UK, Ireland, Spain, Hungary, Poland, and Romania.  The announcement was made by Genius Brands International’s SVP, Global Consumer Products, Lloyd Mintz. “With 20 million books in eight languages sold […]

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