Character Licensing 

Aurora World highlights a new era for YooHoo at Licensing Expo

Leading character and content company Aurora World is expecting a stronger response than ever to its hit brand YooHoo from visitors to the Korean Pavilion at Licensing Expo in Las Vegas. It’s already been an amazing year for YooHoo. The global launch of the pre-school animated series YooHoo to the Rescue took place on Netflix in March, followed by a number of free-to-air launches. And the new show has inspired a refreshed line of YooHoo plush, with a new look and new characters. Along with the Netflix global premiere, the…

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Event Sports Licensing 

Licensing Expo 2018 solidified as the premier event for sports licensing

Licensing Expo, the world’s largest and most influential brand licensing industry event, announced that it will feature the world’s leading professional sports associations and sports-focused licensing agencies at Licensing Expo 2018. As licensed sports properties continue to experience year-on-year growth, Licensing Expo is providing athletes with opportunities to generate revenue using their likeness for products and services solidifying their personal brand outside of their respective field of play. Licensing Expo will take place May 22–24, 2018 at the Mandalay Bay Convention Center in Las Vegas, Nevada. Sports licensing has been…

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TV & Films 

Endemol Shine North America unveils featured properties at Licensing Expo

Content creator, producer and distributor Endemol Shine North America announced the company’s key properties featured at the upcoming Licensing Expo in Las Vegas May 22-24, including Peaky Blinders, Masterchef, Deal or No Deal, Simon’s Cat, Page Six Tv And Mr. Bean. This comes on the heels of last week’s announcement by Endemol Shine Group that the company is launching the global brand licensing and ancillary rights to the British drama. The announcement was made by Endemol Shine North America SVP, Brand and Licensing Partnerships, Tamaya Petteway. “Endemol Shine North America’s…

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Celebrity Licensing Retail 

Authentic Hendrix announces collab with Epic Rights, Perryscope Productions

Authentic Hendrix, Epic Rights and Perryscope Productions will launch the new authentic Hendrix global retail program at the world’s largest licensing trade show, Licensing Expo, in Las Vegas, scheduled to take place from May 22 to 24. Epic Rights and Perryscope Productions will offer retailers, manufacturers and licensees an all-new Authentic Hendrix brand guide with iconic new photographs along with logos, lyrics, album and fashion inspired by the unique style of Jimi Hendrix. Authentic Hendrix merchandise and product lines pay homage to Hendrix, the man Rolling Stone magazine anointed “The…

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Event News 

All about Licensing Expo 2017

Licensing Expo, the world’s largest and most influential licensing event went on at Las Vegas from May 23 to 25 this year. This year’s expo proved to be one of the most successful to date with the debut of Licensing Week, a brand new initiative that incorporated all events surrounding Licensing Expo into one streamlined week of licensing industry happenings. “Licensing Expo 2017 saw substantial international attendee growth including an 87 per cent increase in attendees from South Korea and a 23 per cent increase in attendees from Japan. Several…

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Brand Licensing Uncategorized 

Brand ‘Lulu’ adjudged winner of “One to Watch’ contest by License Global Magazine

In the annual ‘One to Watch’ contest for new brand licensing concepts, brand Lulu by artist Renée Graef has been adjudged the winner. This was declared by the License Global magazine. The contest was held in conjunction with Licensing Expo. Organized by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), Licensing Expo, the world’s largest and most influential licensing industry event is in its last day today (May 25). Steven Ekstract, Global Publisher, License Global said, “The Lulu brand really stood out among the entries we received…

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Event News 

LEVEL-5 abby to showcase entire portfolio of children’s entertainment at Licensing Expo

Global entertainment company LEVEL-5 abby will showcase its entire portfolio of children’s entertainment properties including The Snack World™, The Layton Series™ and Yo-Kai Watch at the impending Licensing Expo. In today’s digital world, LEVEL-5 abby is unique among kids entertainment companies because all of their content is created specifically for video games. This gives the company a strong platform to build a complete franchise. The Snack World is the newest cross-media project from LEVEL-5 abby that will be featured at the show.  Created specifically for a global audience and planned…

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Brand Licensing 

Marketing Immersion to showcase its newest brand at Licensing Expo

Marketing Immersion will release one of its newest brands, Motor Kids Club, at the May Licensing Expo in Las Vegas, Nevada. The Motor Kids Club is poised to be a standout animated children’s television series based on the childhood life, friends, passions and adventures of the very successful global master artist of rock music, automobiles, motorcycle and just a motor head and all round cool guy, Marc Lacourciere. Motor Kids Club (MKC) is in development as a children’s animated adventure show with Lacourciere as the opening narrative setting up each…

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Event News 

Leading character and entertainment brands at Licensing Expo 2017

Leading character and entertainment brands from all facets of the licensing industry including television, film, online, gaming and music, will assemble at the Licensing Expo from May 23 to 25. Produced by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the annual trade show brings together the largest audience of brand owners, licensees and retailers in the world. Jessica Blue, Senior Vice President, Licensing, UBM said, “Entertainment brands and characters have been launched and showcased at Licensing Expo for over 35 years. Licensed products in this category…

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Brand Licensing 

BrandComply.com introduces Brand Compliance scoring system

BrandComply.com, the industry’s only truly integrated contract to consumer enterprise licensing software solution, has introduced the first Brand Compliance scoring system designed to help brand owners benchmark their licensing programmes in relation to others in the industry. Mike Dunn, co-President and Chief Brand Officer, Octane5 International observed, “We are excited to be able to utilize our decades of brand licensing experience along with the insight we have garnered partnering with world-class licensing programs to offer this much-needed diagnostic tool to the industry.” Having pioneered licensing best practices standards and solutions…

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