#ThatLicensedMerchGirl Brand Licensing Collaborations Know-How Retail Top News 

Licensing Corner Extends #ThatLicensedMerchGirl Exploring Brand Licensing

Licensing Corner is ‘The First Digital News Media in India on Brand Licensing & Brand Extension Industry’ We have developed a niche as the only platform dedicated to cover all the latest happenings, news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collections! Licensing Corner Extends #ThatLicensedMerchGirl Exploring Brand Licensing Covid has impacted Licensing & Merchandising Industry in a huge form, as we purely depend on the retail sale of consumer products and revenue / royalty generated from the same. With Consumer Trends shifting drastically and…

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covid19 impact #LCExcl Interview E-Commerce Retail Retail Licensing Top News 

#LCEXCLUSIVE: Covid19 Impact on Licensed Merchandise Retail & E-commerce!

COVID 19 IMPACT: Editor-In-Chief Ms.Rutika Malaviya in conversation with Mr.Harsh Lal, Director – The Souled Store, how e-commerce business has to cope with the current crisis & impact on Licensed Merchandise Retail & E-commerce! Key Takeaways: 1. How is Souled Store coping up with Zero Revenue over these past months due to lockdown 2. Brands Outlook to revise Strategies & Adapting the ‘New Normal’ 3. Building Trust in consumers 4. Communication Challenge and why Brands should be careful in these times 5. Licensor-Licensee Partnership 6. All about Revenues, Royalties, and…

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Brand Licensing Event 

TIBLS 2018: Check out few glimpses from the event

With an array of corporate honchos and people from industry, The India Brand Licensing Summit 2018 is currently underway at Mumbai’s Grand Hyatt today. The event is powered by Shemaroo Entertainment in association with Green Gold Animation. Check it out here: The event is conceptualized by Licensing Corner and executed by Rooh entertainment, CEO Editor-in-chief, Rutika Malaviya, who was also a former LIMA (The International Licensing Industry Merchandiser’s Association) Official Representative in India. The Indian Brand Licensing Summit was founded in September 2017 with a vision to bring together thought leaders and…

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Event 

Stage is all set for TIBLS 2018: Meet the licensing leaders today!

The stage is finally set for the grand corporate event ‘The India Brand Licensing Summit 2018’, which is going to take place at Mumbai’s Grand Hyatt today. The event is powered by Shemaroo Entertainment in association with Green Gold Animation. The event will witness top corporate honchos who will give their insights and views on the Indian licensing sector. The summit is going to be attended by top industry bigwigs and key decision makers such as Celebrity Chef Harpal Singh Sokhi, Renowned designer Krsna Mehta, Samir Jain (Executive Director and…

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Event 

With just 2 days to go for TIBLS 2018, are you excited?

The countdown has finally started! With just two days to go, Licensing Corner is all set to present its corporate event ‘The India Brand Licensing Summit’ or commonly known as TIBLS on December 5 at Mumbai’s Grand Hyatt. The event is powered by Shemaroo Entertainment in association with Green Gold Animation. The summit will be attended by top industry bigwigs and key decision makers such as Celebrity Chef Harpal Singh Sokhi, Renowned designer Krsna Mehta, Samir Jain (Executive Director and COO – Green Gold Animation), Sanjay Dhar (ACK Media President),…

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Event 

TIBLS 2018: Meet the speakers

The countdown has already started! After the grand success of #TIBLS2017, Licensing Corner is all set to yet another one on December 5, 2018, at Grand Hyatt Mumbai. Licensing corner established the event to bring together thought leaders and executives from all segments of brand licensing and retail to discuss the trends that will shape the future of our industry. With an aim to sync with the growing market, Licensing Corner develops this high-level executive conference and networking event, in partnership with Rooh Entertainment. Meet the speakers: Rajiv Chilakalapudi —…

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Event 

Save the date! Licensing Corner to organise ‘TIBLS 2018’ on December 5

Licensing Corner is all set to present its corporate event ‘TIBLS’ on December 5 at Mumbai’s Grand Hyatt. In just mere two years, The India Brand Licensing Summit (TIBLS 2018) has become a mainstay on the events calendar for the global brand licensing community, bringing together thought leaders from the industry’s largest players and key decision-makers from the top licensees, retailers. The event is conceptualized by Licensing Corner and executed by Rooh entertainment, CEO Editor-in-chief, Rutika Malaviya, who was also a former LIMA (The International Licensing Industry Merchandiser’s Association) Official…

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Brand Licensing Know-How 

FREAKY FRIDAY: #LCExcl – Understanding Licensing Lingo

FREAKY FRIDAY: #LCExcl – Understanding Licensing Lingo Licensing is the most common method to acquire the right to exploit IP. In a good licensing agreement, both parties benefit. The licensor gains the benefit of a brand extension and revenue (via royalties) without any investment in product development, production, or marketing. Confused? Check this video to understand the different jargons associated with licensing: Brand licensing is the leasing of a brand name to a company other than the owner of that particular brand. While licensing agreements by their nature tend to…

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brand licensing in india Brand Licensing Know-How 

FREAKY FRIDAY: #LCExcl – Here’s why licensing is important for brand

FREAKY FRIDAY: #LCExcl – Here’s why licensing is important for brand Have you ever wondered how Coca-Cola, a company focused on beverages, sells branded T-shirts or caps? Well! that’s the power of licensing, which is considered one of the important tools for marketing. Licensing may seem harmless at first, but when viewed from a business perspective, is a way to monetize an intangible asset safely, and quickly. Check this video to understand the importance of brand licensing: Brand licensing is the leasing of a brand name to a company other…

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Event 

Licensing Corner organizes ‘The Brand Licensing Summit’ at Hotel Grand Hyatt on 2nd June

Licensing Corner has organized ‘The Brand Licensing Summit’ at Hotel Grand Hyatt on 2nd June from 3 to 10 pm. The event will feature who’s who from the brand and retail space for a day full of insights and opportunity exploring the driving factors and changing dynamics of the India Brand Licensing Sector. This is a good opportunity to learn what the experts are doing to leverage licensed brands to succeed in the global marketplace. Those who can attend the Summit are Brands/IP owners, manufacturers, vendors, traders, OEM specialists, retailers,…

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