Sports Licensing 

Rocket League appoints IMG as exclusive licensing representative

Video game developer Psyonix has appointed IMG as the exclusive global licensing representative for its popular ‘Rocket League’ video game franchise.   Rocket League appoints IMG as exclusive licensing representative A high-powered hybrid of arcade-style soccer and vehicular mayhem, easy-to-understand controls and fluid, physics-driven competition, Rocket League has grown to become one of the most popular and recognizable video game brands worldwide. The multi-year partnership, which coincides with the game’s fifth anniversary this month, will see IMG bring Rocket League consumer products to market through selective brand partnerships and collaborations.…

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Accessories Licensing Character & Entertainment Character Licensing Fashion Licensing 

Dream Theatre Ties up with Smiley CO, Mr. Maker and Oggy

Dream Theatre Pvt. Ltd., a brand management and licensing agency in India announced today that they have three major partnerships with Smiley CO, Mr Maker and Oggy and the Cockroaches. The strategic tie ups further consolidates Dream Theatre’s position in Entertainment and Lifestyle licensing. The Smiley CO tie-up, fortifies Dream Theatre’s Fashion and Lifestyle porfolio, The Mr Maker partnership allows Dream Theatre to take over  the Art n craft genre with the hugely popular show and  the Oggy partnership marks  the arrival of one of India’s most popular shows on Kids…

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Game Licensing 

Candy Crush Expands Licensing Programme with The Point. 1888

Popular online gaming title Candy Crush is to grow its UK licensing programme through licensing specialists The Point. 1888. Named as King’s extension partner, the firm will build long term sustainable partnerships between ambitious brands and innovative partners to create a range of new branded product collections. A leading interactive entertainment company for the mobile world, King offers a global portfolio of games with franchises including Farm Heroes, Pet Rescue, Bubble Witch and the popular Candy Crush title. Under the new partnership, The Point 1888 will aim to increase brand…

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Entertainment Licensing 

Bravado named Licensing agent for Prince

The Estate of Prince Rogers Nelson has tapped Bravado to serve as the late musician’s exclusive branding and licensing partner worldwide. Under the terms of the agreement, Bravado will work with the Estate to secure and manage retail and licensing initiatives for Prince’s brand. The agency will also curate global programs that will aim to embrace and honor Prince’s legacy and embody his influence on art and culture. “Prince’s legendary performances, his unmistakable style and music, his incomparable artistry–all continue to make a lasting impression on art, music, culture, design…

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Food & Drink Sports Sports Licensing 

Mountain Dew teams with FILA for exclusive line of footwear

Mountain Dew’s Green Label Exclusives (GLX) and FILA have teamed up to launch a co-branded line of footwear. The Joester Loria Group, Mountain Dew’s licensing agent, brokered the deal. Under the terms of the agreement, FILA will re-release one of its ‘90s designs–the M-Squad–with embroidered FILA logo branding and Mountain Dew-themed outsoles and midsoles. Other products in the collection will include GLX branding on the sock liner and foot-bed as well as custom FILA x Mountain Dew branded packaging. The FILA x GLX M-Squad collaboration is now available exclusively at…

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Character & Entertainment TV Series Licensing 

Toonbox appoints MD Licensing for animated series Kit^n^Kate

Animation studio Toonbox has appointed Maurizio Distefano Licensing to serve as the Italian licensing agent for its preschool series “Kit^n^Kate.” Maurizio Distefano Licensing will now work to secure partners across a variety of children’s categories. The expanded licensing program will also be supported by Rovio Entertainment, which acts as master consumer products licensee for the brand worldwide. “We are extremely pleased to be announcing our co-operation with Maurizio Distefano in Italy on ‘Kit^n^Kate,’” says Pavel Muntyan, chief executive officer, Toonbox. “MD Licensing believed in our brand in the early stages…

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Character & Entertainment Character Licensing 

Jazwares named Master Toy Licensee for Miffy and Friends

Big Tent Entertainment, the North American licensing agent for Mercis’ “Miffy and Friends,” has appointed Jazwares to serve as the brand’s master toy licensee. Jazwares’ initial “Miffy” toy line will include a host of figures, vehicles, play sets and plush based on the Dutch character. “Jazwares is an ideal partner for the ‘Miffy and Friends’ brand,” says Rich Collins, chief executive officer, Big Tent Entertainment. “The collaboration will produce creative and innovative toys that will entertain children for hours and provide value for parents as well.” “‘Miffy’ is a charming…

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Corporate Brand Institutional Licensing 

CPLG named as Licensing Agent for WWF Adena

World Wildlife Fund reaches out to licensing agent CPLG for wider reach and more WWF Adena also known as WWF Espana, has tapped CPLG to serve as their licensing agent in Spain. As the organization’s agent, CPLG will develop a consumer products program that reflects WWF’s aspirational themes–including themes of species, forest, fresh water, marine and climate–and core brand values. “With this agreement we will be able to deliver our conservation message to a greater number of people and increase the resources we need to continue working on the care…

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Sports Sports Licensing 

Gold’s Gym Teams With Vibram For New Range Of Footwear

Gold’s Gym has teamed with Vibram to develop a range of footwear for the gym. Brand Sense Partners, Gold’s Gym’s licensing agent, brokered the deal. Under the terms of the agreement, Vibram will develop a Gold’s Gym FiveFinger cross training shoe–which can be used in a variety of workouts including running, watersports, cross training and more–in collaboration with the gym’s fitness experts. “The launch of Gold’s Gym FiveFinger cross training shoe with Vibram offers another meaningful way for fitness enthusiasts to connect with the Gold’s Gym brand beyond the gym,”…

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Sports Licensing 

Baseline named as licensing agent for Liverpool

Baseline ventures has been appointed as the licensing agency for football club Liverpool across three countries – India, Sri Lanka and Bangladesh Sports marketing firm Baseline Ventures has been appointed as the exclusive licensing agency of the Premier League football club Liverpool across three countries—India, Sri Lanka and Bangladesh. The Premier League is the world’s richest club-level competition in football, attracting the best players from across the globe to play for such storied teams as Manchester United, Manchester City, Chelsea, Liverpool and last year’s champions, Leicester FC. The four-year deal…

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