Celebrity Celebrity Licensing 

Wildbrain CPLG Cracks Licensing Deal With RICHARD SIMMONS

Licensing agency takes worldwide representation rights to iconic 1980s fitness expert  First partners signed in North America with products launching for holiday season 2020 WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has been tapped by Plaster Partners LLC to represent the iconic 1980s fitness expert Richard Simmons worldwide. WildBrain CPLG is now developing a cross-category licensing program for Richard Simmons targeting adults across key categories, including accessories, food and beverage, footwear, fitness and sporting goods, publishing, health and beauty, social stationery, and digital applications.…

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Celebrity Licensing 

Wildbrain CPLG Presses Play On Deal For VLAD And NIKI

Licensing agency appointed by Haven Global to represent sibling YouTube superstars in EMEA and Russia WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has been tapped by Haven Global to represent sibling YouTube superstars Vlad and Niki in EMEA and Russia. Brothers Vlad and Niki (aged 7 and 5) star in one of world’s biggest and fastest growing YouTube kidfluencer channels, garnering four billion monthly views. Originally launched in English in 2018, Vlad and Niki now have 15 YouTube channels across 12 languages and have…

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Character & Entertainment Character Licensing Entertainment Licensing 

Brandgenuity Named Licensing Agent for Animated Series Oddbods

Odd-of-the box thinking to drive licensing efforts  Leading global brand licensing agency, Brandgenuity, has been selected by One Animation as licensing agent in the US and Canada for the global smash hit animated series, Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences and more. Created and produced by CG animation studio One Animation, Oddbods has seen a dramatic expansion of its fan base over the last 12 months,…

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Brand Licensing Fashion & Accessories 

Dream Theatre to represent Smiley Brand in India

The Smiley Company has appointed Dream Theatre to represent the Smiley brand in India Dream Theatre will now work to develop Smiley’s “Happy Collection,” as well as Smiley Baby, in the region. The agency will also continue to develop the brand’s food program while continuing to target promotional partners. “We are delighted to be working with the Smiley Company, having already received favorable traction in India, we can count on their unique design sensibility to market a gamut of products in the market,” says Jiggy George, founder and chief executive…

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