Brand Licensing CRM #LCExcl Interview Top News 

Covid19 Impact: Licensing Corner, spoke exclusively with Flowhaven

COVID-19 has asked people to stay at home, and many businesses have stopped operating entirely. Many companies now need to make quick changes and new strategies to meet customers where they are. The event has posed a risk to many industries. However, it has also created new opportunities in some other industries. People have become more aware of digital channels that help them socialize, work, shop, etc. They have increasingly noticed the value of technology for efficiency, and as a result, sought out innovative solutions like Flowhaven.  Licensing Corner, spoke…

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Know-How 

Freaky Friday – The Future of Licensing business in Optical Frames

  Eyewear is big business. Market sources estimate that the global market, which includes frames, contact lenses and sunglasses, is worth $90 billion and will reach $140 billion by 2020. In 2012, Exane BNP Paribas estimated that frames and sunglasses represented 40 percent of the eyewear market. Within that segment it estimates that premium frames and sunglasses, the sort produced by fashion labels, represent 35 percent. Applying those estimates to today’s market values the premium fashion segment at just below $13 billion. The business of optical frames is purely technical.…

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Brand Licensing Corporate Brand Know-How 

Your way to World-Class Brand Licensing Program

Licensing is the best way for a brand to develop its activities in a field that is different from its core business. Licensing enables companies whose brands have high preference to unlock a brand’s latent value and satisfy pent up demand that exists. After Apple launched the iPod a number of years ago it created an immediate need for accessories; Apple could have chosen to manufacture and distribute these themselves, but decided they were not core to the business and therefore, chose to satisfy the need through licensing. Licensing the iPod…

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Character & Entertainment Character Licensing Entertainment Licensing 

Brandgenuity Named Licensing Agent for Animated Series Oddbods

Odd-of-the box thinking to drive licensing efforts  Leading global brand licensing agency, Brandgenuity, has been selected by One Animation as licensing agent in the US and Canada for the global smash hit animated series, Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences and more. Created and produced by CG animation studio One Animation, Oddbods has seen a dramatic expansion of its fan base over the last 12 months,…

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Brand Licensing Character Licensing Retail Licensing 

Bravado named official licensing and merch partner for emoji

Universal Music Group’s brand management company, Bravado has been named an exclusive licensing and merchandising partner for the emoji brand. The new partnership will cover the UK, ROI, Denmark, Sweden, Norway and Finland and will see Bravado manage retail and licensing, online distribution, partnerships and collaborations. “We are delighted to confirm this deal with emoji company and are very much looking forward to working with Marco Huesges and his team,” said David Boyne, MD of Bravado UK. “The emoji brand is a unique and fascinating partner for Bravado and it…

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Sports Licensing 

Chelsea FC prepares for Sports Merchandise and Licensing Show 2016

Chelsea FC is making preparations for the return of the popular Sports Merchandise and Licensing Show this month. The popular show, hosted by the Premiership football club, will be held at Stamford Bridge on Monday, November 14th as it marks its third year on the industry calendar. The show aims to provide a platform for licensees and suppliers already working in, or looking to break into the sport merchandise industry, offering them the chance to showcase products to a host of key customers. This year’s show will see the return popular…

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Brand Licensing Corporate Brand Institutional Licensing 

Disney Launches SPI for Sustainable Future

Disney’s Smart Packaging Initiative is the need of the hour for a better planet; a challenge to the toy industry With sustainability becoming an important norm in the Industry, it is packaging which makes companies to take one step behind in the process of sustainable future. For a huge company as Disney, this was a challenge as even the research revealed that two of the top five environmental concerns were to reduce the packaging and to use more recyclable materials. While they began to address this issue through easy-to-open packaging…

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Celebrity Licensing 

Bravado and Justin Bieber launch Purpose Merchandise

Bravado and Forever 21 have teamed on an exclusive eight-piece capsule collection for Bieber’s Purpose World Tour. Justin Bieber and music merchandise company Bravado have launched a new collection in three UK Selfridges stores. The collection features unisex tour merchandise such as caps, tees, sweats and leather goods. The collection plays on Justin Bieber’s own style, as well as the current obsession with original and rare tour merch, some of which will be part of Justin’s UK tour wardrobe. Justin commented,“British rock culture and street style – particularly metal and…

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Corporate Brand Event News Institutional Licensing 

UBM’s Licensing Group Launches Licensing Expo China in 2017

 UBM, US and Asia’s largest business-to-business events and trade show organizer, will bring a licensing expo to Shanghai, China in 2017. Licensing Expo China will be open on 18-20 July 2017 at the National Exhibition and Convention Center (NECC), Shanghai, China. Licensing Expo China will feature over 100 brands and properties from China and overseas. The show will connect the most influential entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers from all product categories across Asia. “China’s licensing industry is growing…

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Accessories Licensing Apparel Licensing Character Licensing Fashion Licensing 

SmileyWorld secures licensees at Maison & Objet Paris

Smiley and SmileyWorld’s licensees were out in full force at this year’s Maison & Objet in Paris, Sept. 2-6. Ten companies across a variety of home categories displayed branded merchandise that features the brand’s signature icons and designs, highlighting the continued expansion of its licensing program. The licensees who would be displaying new Smiley products include T&F for Smiley kitchen accessories, home décor, plush and more;Alpa (Foxtrot) for SmileyWorld gift collections;Zak! Designs for SmileyWorld kitchenware;Fire Design for Smiley fire extinguishers;Insenso Bali for SmileyWorld lamps;Kleen-tex for Smiley door mats;Incidence for a…

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