covid19 impact #LCExcl Interview E-Commerce Retail Retail Licensing Top News 

#LCEXCLUSIVE: Covid19 Impact on Licensed Merchandise Retail & E-commerce!

COVID 19 IMPACT: Editor-In-Chief Ms.Rutika Malaviya in conversation with Mr.Harsh Lal, Director – The Souled Store, how e-commerce business has to cope with the current crisis & impact on Licensed Merchandise Retail & E-commerce! Key Takeaways: 1. How is Souled Store coping up with Zero Revenue over these past months due to lockdown 2. Brands Outlook to revise Strategies & Adapting the ‘New Normal’ 3. Building Trust in consumers 4. Communication Challenge and why Brands should be careful in these times 5. Licensor-Licensee Partnership 6. All about Revenues, Royalties, and…

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Character & Entertainment Character Licensing Entertainment Licensing TV Series Licensing 

Sesame Street Secures Partnership with Sambro International

Sambro International has been named the plush toy, bags and arts and crafts partner for the iconic pre-school property, Sesame Street. The firm will deliver the range of Sesame Workshop licensed items across the UK, Benelux, Iberia, the Nordic countries and CEE. Sambro will focus on creating a variety of branded products to build a strong presence with major retailers working closely with Sesame’s UK licensing agency CPLG’s local network of offices. “We are pleased to be working with Sambro to offer children and their families a new collection of…

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