Centric Brands Brand & Lifestyle Brand Licensing Fashion & Accessories Retail 

Brand licensing company Centric Brands files for bankruptcy

Considering the weak growth in apparel sales in recent years, New York based, Centric’s Brands were likely already experiencing some challenges. The COVID-19 pandemic has only made that worse, as consumers have less need than ever for clothes for work or special events, and are pulling back on spending with many stores still temporarily closed and economic uncertainty looming. Apparel sales plunged 89% in April, with most retail stores closed due to the outbreak, after dropping more than 50% in March, when some stores were still open for part of…

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Celebrity Licensing Know-How 

Freaky Friday – 5 Famous Celebrities Who Stepped Into the Licensing Empire 

The collision of fashion, music and fame has put music and celebrity brands in a place where licensing can’t ignore them. Celebrities are following the heels of music stars when it comes to licensing. Today celebrities are acknowledging and understanding their power of endorsements and therefore turning towards licensing for their best. In India too you can a see celebrities endorsing and sometimes even getting into the licensing business.  Making the most of the opportunity as it comes is fraught with risks but licensees and retailers are increasingly looking to these…

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