Know-How National Sports Top News 

IPL reviews sponsorship deals amid rising Indo-China border tensions

The rising tensions on the border amid the Galwan Valley standoff between India and China has seen the Governing Council of Indian Premier League (IPL) reviews sponsorship deals. A country-wide movement to boycott Chinese products and services has started since the Galwan Valley standoff between India and China resulted in 20 Indian soldiers attaining martyrdom. We had also mentioned this movement to have its impact on several businesses including Licensing & Merchandising Industry. While several businesses have taken Chinese products off their shelves, the Indian Premier League (IPL) Governing Council…

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Sports 

VIVO IPL Fan Parks to cover 21 states and 36 cities

To take the IPL fervour to all parts of the country has been a constant endeavor of the BCCI. Initiated in 2015, the VIVO IPL Fan Parks has got fans closer to the action, replicating a stadium-type atmosphere. This season, the VIVO IPL Fan Park extends its footprints to newer territories. Spread across 21 states and covering 36 cities, Fan Park 2019 looks to cover regions with limited options of entertainment, thereby trying to bring about a social change through community viewing. Staying true to the motive of reaching thousands…

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Know-How Sports Licensing 

FREAKY FRIDAY – Sports Licensing 101: Understanding legalities, scopes and more!

FREAKY FRIDAY – Sports Licensing 101: Understanding legalities, scopes and more!  India has always been a fan market for sports and sportsmen, which often drives media attention. However, India’s penchant towards sports, can be witnessed in terms of sales of sports licensed merchandise. To most of us, sports licensing is a difficult jargon, which is used often. Let’s break it down for you…… What is Sports Licensing: Sports licensing is a contractual contract by which a sports team or organization gives a company a license to use its name, logo…

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Brand & Lifestyle Celebrity Collaborations Fashion & Accessories Sports 

WROGN, IMARA to be RCB’s official lifestyle partners for IPL 2018

Universal Sportsbiz Pvt Ltd (USPL) has announced that WROGN and IMARA will be the official lifestyle partners for team Royal Challengers Bangalore (RCB) during the 11th edition of the Indian Premier League 2018 (IPL). WROGN fashion will add the right style to the RCB team with the squad sporting WROGN’s designs off the field and sporting the WROGN logo on their caps and helmets during the games. WROGN’s as part of the deal will also have rights to certain in-Stadia branding during RCB’s home games. Commenting on the association, Anjana…

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Brand & Lifestyle Corporate Brand Sports 

Nokia is back as principal sponsor of Kolkata Knight Riders

Nokia is all set to return as the principal sponsor of the Shah Rukh Khan-owned Kolkata Knight Riders in the upcoming Indian Premier League (IPL), said HMD Global. HMD Global is the mastermind behind designing and selling the brand ‘Nokia’ smartphones and feature phones. Commenting on the association, HMD Global Vice President and Country Head, India Ajey Mehta said, “Nokia brand and KKR have a history together and we are delighted to reunite the two again. KKR is among the most successful IPL franchisees and teams on the IPL circuit…

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Sports 

HP India becomes principal sponsors of RCB during IPL 2018

The Royal Challengers Bangalore (RCB) has announced HP Inc India as their principal sponsor for the upcoming 11th edition of Indian Premier League (IPL). As part of the partnership, HP will have visibility across retail outlets, on-ground activations, team jersey and will feature in promotions and activations led by RCB team and management. Further, on the other hand, RCB players will be visible in HP led promotional activations. “HP is proud to be partnering with Royal Challengers Bangalore (RCB) and this association will help us connect with consumers across segments,…

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Sports 

Indian sports sponsorship industry crosses $1 billion mark, grows 14% in 2017: Report

Indian sports sponsorship has witnessed a growth trajectory with the overall sports sponsorship growing by 14 percent in 2017 to Rs 7,300 crore from Rs 6,400 crore in 2016, led by media investments According to a report released by ESP Properties, media spends on sports grew by 15.8 per cent from Rs 3,511 crore to Rs 4,065 crore. Football showed a significant 64 percent increase in on ground sponsorship to Rs 179 crore from Rs 110 crore. According to the fifth edition of ESP Properties (a GroupM company) and SportzPower…

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Sports Sports Licensing 

Daikin to keep Delhi Daredevils cool again, extends title sponsorship deal

Delhi Daredevils have extended their title sponsorship deal with Daikin for a fourth successive year. The Japanese air-conditioners brand will continue to be the title sponsor of the Delhi Daredevils for the Indian Premier League 2018 season. The GMR Group-owned IPL franchisee and the Daikin Air-Conditioning India have entered into the partnership deal in 2015, after that, both have been continuously extending the association on year-on-year basis. Daikin for the fourth successive year will the lead sponsor of the Red and Blue brigade from Delhi. Reliance Jio’s branding will also…

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Sports 

Sony Pictures acquires media rights for England cricket matches till 2022

In a recent announcement, television broadcaster Sony Pictures Networks (SPN) India has acquired broadcast and digital rights for England and Wales Cricket Board for the Indian subcontinent for a period of five years starting in 2018 through 2022. The move was taken to focus on international cricket and other sports such as football, WWE, golf and tennis, after the broadcaster lost the media rights to its T20 cricket tournament Indian Premier League (IPL) to Star India Pvt. Ltd, in September 2017. As per the agreement signed with the England and…

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