Brand & Lifestyle Entertainment Licensing TV Series Licensing 


AMC Networks and Sid Gentle Films have appointed IMG as the exclusive worldwide licensing representative for Killing Eve to bring the hit spy thriller show’s first consumer products to market, through selective brand partnerships and collaborations. KILLING EVE BREAKS INTO CONSUMER PRODUCTS WITH IMG Produced by Sid Gentle Films and distributed by IMG partner company Endeavor Content, Killing Eve follows Eve Polastri (Sandra Oh), a whip-smart British intelligence operative tasked with capturing mercurial talented assassin Villanelle (Jodie Comer), resulting in a mutual obsession between the two and an epic game of cat and mouse.   The show’s addictive storyline,…

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Sports Licensing 

Rocket League appoints IMG as exclusive licensing representative

Video game developer Psyonix has appointed IMG as the exclusive global licensing representative for its popular ‘Rocket League’ video game franchise.   Rocket League appoints IMG as exclusive licensing representative A high-powered hybrid of arcade-style soccer and vehicular mayhem, easy-to-understand controls and fluid, physics-driven competition, Rocket League has grown to become one of the most popular and recognizable video game brands worldwide. The multi-year partnership, which coincides with the game’s fifth anniversary this month, will see IMG bring Rocket League consumer products to market through selective brand partnerships and collaborations.…

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Like Nastya Brand & Lifestyle Celebrity Licensing 

‘ LIKE NASTYA ’ Partners With IMG To Launch Licensed Products Worldwide

‘ LIKE NASTYA ’ Partners With IMG To Launch Licensed Products Worldwide Anastasia Radzinskaya, the six-year old YouTube sensation who vlogs under the name Like Nastya, has partnered with IMG to develop a line of licensed consumer products for her global fanbase. Ranked third on Forbes’ list of the highest grossing YouTube channels with more than 3.3 billion monthly views and almost $20 million in annual advertising revenue, the internet star is managed by Eyal Baumel from Yoola, and represented by WME, part of the Endeavor network alongside IMG. Born…

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Drinks Licensing Brand & Lifestyle Food & Drink 

IMG Appointed as AB INBEV’S Exclusive Licensing Representative

IMG Will Look to Grow Budweiser, Stella Artois, Beck’s and Leffe Brands in Europe and the Middle East Through Cross-Category Product Extensions IMG Appointed as AB INBEV’S Exclusive Licensing Representative in Key Territories IMG has been appointed by AB InBev as the exclusive licensing representative in Europe and the Middle East for the global brewer’s world-renowned brands, including Budweiser, Stella Artois, Beck’s, Leffe and more. The multi-year partnership will see IMG develop licensed products that reflect the distinct character of each individual brand: Budweiser for an extra-ordinary lifestyle; Stella Artois’…

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Brand & Lifestyle Collaborations Sports Licensing 


The National Football League (NFL) has announced a new collaboration with global fashion retailer H&M to launch men’s, women’s and children’s NFL-branded apparel and accessories, in a deal brokered by IMG. The products will be sold in more than 20 countries outside of the U.S, including the UK, China, Japan, Colombia, Germany, India, Mexico, South Korea and the Middle East.   The first capsule collection of men’s jackets, tops and loungewear is available in stores and online now, with women’s, children’s and accessories lines to follow next season. The collaboration…

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Brand Licensing Collaborations Global Licensing Retail 

IMG appointed to manage global licensing for FIAT, FIAT 500, FIAT Professional, Alfa Romeo, Lancia and Abarth

IMG has been appointed by FCA Italy S.p.A. and FCA Group Marketing S.p.A. to manage global licensing for its Fiat, Fiat 500, Fiat Professional, Alfa Romeo, Lancia and Abarth brands. The new partnership now sees IMG representing the entire FCA Group, already being the licensing agent for the group’s US-based brands Jeep, RAM, Dodge and Chrysler. IMG will focus on growing the Italian automotive brands’ presence internationally through a range of licensed categories from toys, video games and collectibles to broad-based brand lifestyle programmes and technical products. The collaboration also…

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Global Licensing Sports Sports Licensing 

IMG appointed as Bundesliga’s exclusive global licensing representative

IMG has announced its appointment as the exclusive global licensing representative for Bundesliga International, a subsidiary of the DFL association, which is internationally marketing the commercial rights of the Bundesliga. IMG has agreed a multi-year deal with the league which is both the world’s best supported football league in terms of attendance, and the second biggest in terms of revenues. The partnership will see IMG and the Bundesliga develop an innovative licensing programme designed to bring the league to consumers around the world in dynamic and engaging new ways, through…

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Global Licensing Sports 

Dolly Parton signs licensing deal with IMG

Dolly Parton, the most honored female country musician of all time, from America has appointed IMG as her first exclusive global licensing representative. Parton is already a client in North America of IMG partner company WME, where she signed in 2018. The multi-year partnership will see IMG work with Dolly to create a lifestyle brand that will provide engaging new touchpoints for the eight-time Grammy Award winner’s fans around the world. A diverse range of licensed consumer product initiatives will be explored, including everything from fashion and jewelry to homeware…

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Sports Licensing 

IMG exits Indian Super League ahead of fifth season: Report

International Management Group (IMG), the global sports marketing and management firm, has pulled out of Football Sports Development Limited (FSDL) which runs the Indian Super League just ahead of its fifth season. The fifth season is set to kick off with a match between ATK and Kerala Blaster. ISL was launched by IMG, Mukesh Ambani-owned Reliance Industries, and broadcaster Star India, in October 2013. According to media reports, Reliance directly owned 45% stake initially, while Star India had 35%, and IMG Reliance, the equal joint venture formed in March 2010…

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Jewellery licensing 

UFC partners with Bixler to launch new athlete-inspired jewelry collection

UFC, the world’s premier mixed martial arts organization, announced a new multi-year licensing agreement with Bixler, North America’s First Jeweler. The partnership, negotiated by IMG, grants Bixler the rights to manufacture and distribute UFC and MMA athlete-inspired jewelry in the United States and Canada, as well as globally via its online portal. “As America’s First Jeweler with more than 230 years of experience providing customers with exquisite fine jewelry collections, it is a privilege to partner with a brand of Bixler’s caliber to offer exceptional UFC merchandise,” UFC Senior Vice…

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