Celebrity Licensing Collaborations 

Virat Kohli’s athleisure brand One8 forays into fragrances segment

Indian cricket team captain Virat Kohli has expanded the product portfolio for his brand One8 and launched his fragrance collection. Virat Kohli had launched his athleisure brand One8 last year in collaboration with German sports lifestyle brand Puma. The product portfolio includes Eau De Parfum, deodorants and pocket sprays, the company said. One8 Fragrances will be available in six variants – Aqua, Willow, Intense, Active, Fresh and Pure. The products are priced in the range of Rs 75 to 1,495 (approx $1 to $21). The fragrances have been created by…

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Fashion Licensing 

HEAD expands licensing drive, secures deals for fragrance and sports drinks

The HEAD sports brand is all set to expand its licensing programme by securing two more deals for fragrance and sports drinks. The transaction was brokered by License Works. Bohemia Healing Marienbad Waters (BHMW) has secured a multi-year deal to launch a new range of sports drinks under the brand name. The collection includes still and sparkling mineral water, isotonic drinks, and energy drinks. “We have been for a while looking in the area of sport drinks to find an appropriate partner which has the experience and the ability to…

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Fashion Licensing 

Femina FLAUNT launches its exclusive fragrance collection

Femina FLAUNT, the retail brand by Femina which is owned by Bennett, Coleman and Co. Ltd, launched their exclusive fragrance category at the India Licensing Expo 2018. Femina FLAUNT has also signed Bollywood actress Urvashi Rautela as the brand ambassador to endorse the fragrance line in the country. The range has been developed in association with Sterling Parfums in Dubai and is being distributed offline in India by SaiHira Distributors. Commenting on the exclusive range, Urvashi Rautela said, “I’m ecstatic to be the face of Femina Flaunt Fragrances. The fragrance…

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Celebrity Licensing Fashion Licensing 

Singer Ariana Grande is on ‘Cloud’ nine, all set to launch new fragrance

Singer Ariana Grande has partnered with Luxe Brands for a new fragrance — Clouds. “I love clouds, and I love this new fragrance. It is my favorite one yet,” said Grande in a statement about her fourth fragrance. The singer along with her beau, Peter Davidson, even have cloud tattoos. Ariana Grande Cloud features a blend of lavender blossom, juicy pear, crème de coconut, creamy woods and more.  The unique bottle design was inspired by nature, clouds and Grande’s spirit. The perfume comes in a holographic pixel carton, a nod…

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Celebrity Licensing Fashion Licensing 

Its official! Huda Beauty is all set to launch a fragrance

After Forbes’ ranking of America’s Richest Self-Made women, Dubai-based Huda is showing no sign of slowing down. The list has been dominated by beauty lines such as Kylie Jenner, Anastasia Soare among others. The fashion entrepreneur revealed that her eponymous makeup line will soon launch a fragrance. Her sister and business partner, Mona Kattan, posted a clip with the caption on Instagram: “It’s official guys!! We’re launching our own fragrance!! Years in the making! I’ve been dying to share this with you all! Check out the latest episode of @hudaboss…

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Celebrity Licensing Fashion Licensing 

Nick Jonas launches first fragrance with John Varvatos

Singer and actor Nick Jonas launched his first fragrance with John Varvatos. The ‘Jumanji 2’ actor has been working with American designer John Varvatos since January, first as the face of the label and then on a fashion collection. The collaboration project will sport the label JV x NJ. Sharing a glimpse, the actor took to the Twitter and wrote, “Proud to present the latest piece from my collaboration with @johnvarvatos… #JVxNJ the fragrance for men is out now.” Proud to present the latest piece from my collaboration with @johnvarvatos……

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Celebrity Licensing Fashion Licensing 

Britney Spears, Revlon launch ‘Prerogative’ fragrance

Global pop icon and award-winning entertainer Britney Spears, along with leading global beauty company Revlon, announced the launch of ‘Britney Spears Prerogative’. A fragrance with no boundaries, Britney Spears Prerogative is an olfactive statement of authenticity and individuality, designed to embolden anyone who wears it to be whoever they want to be. “Prerogative is all about empowerment and confidence—we all deserve to feel free and fierce,” said Spears. Offering a voyeuristic peek into Britney’s world, Prerogative comes to life through a series of provocative personas, each of which is a…

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