Sports Licensing 

United Soccer League launches new licensing program

Building off the continued success and growth of the United Soccer League, USL announced the launch of a new league-wide licensing program. Through licensing, the League will work to further engage its fan base by introducing more licensed Club products during the upcoming season. The league has tapped former Major League Soccer (MLS) and Starter licensing veteran Stu Crystal to lead the initiative. The plan will also include USL Division III clubs and will initially focus on categories such as apparel, novelties, accessories and more.  “As part of our continued…

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Collaborations Sports 

Sony announces acquisition of media rights for Euro 2020, UEFA Nations League

Sony Pictures Networks India (SPN) announced the acquisition of exclusive television and digital rights for UEFA Euro 2020 and inaugural UEFA Nations League football tournaments. The UEFA Nations League has been created for the 55-member nations of UEFA, the European governing body of football. This will largely replace international friendlies in Europe. The inaugural edition of the UEFA Nations League is set to kick off this week. With the acquisition, SPN has become the official broadcaster of eight premier international football properties in the Indian subcontinent including UEFA Champions League,…

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#LCExcl Interview People Sports Licensing 

#LCExcl – Athleisure can be called as ‘defining fashion trend of 2018’: Roshan Baid, MD of Alcis Sports

With India’s appetite and love for sports, the licensing space has changed dynamically over the years. This year, Russia hosted the largest global football event — FIFA World Cup 2018. Despite India not featuring in the World Cup, there had been a surge in the sale of sports merchandises in India. In the offline space, Alcis Sports that won the rights for 2018 FIFA World Cup Russia-licenced apparel merchandise in India, Nepal, Sri Lanka and Pakistan, had seen a spike in sales of football merchandise. Licensing Corner caught up with…

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Brand Licensing Collaborations Merchandise Licensing 

ICICI Bank inks multi-year partnership with Manchester United

ICICI Bank announced a multi-year deal with Manchester United to create a range of competitive co-branded credit and debit card to the club’s 35 million Indian followers. Anup Bagchi, Executive Director, ICICI Bank said, “This collaboration further underscores our commitment to deliver innovative, powerful and distinctive value propositions to our customers. These co-branded cards are yet another compelling proposition to cater to the fans of the iconic football club in the country. This launch re-affirms our commitment to bring in world-class privileges to our customers.” As a part of the…

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Merchandise Licensing Sports Licensing 

Nivia appoints as the official football for ‘Hero Indian Super League’

Nivia has been appointed as the official football for the ‘Hero Indian Super League’. Sharing an image displaying all the qualities of the product, Nivia Sports took to their social networking site for the official announcement. As an Indian iconic sports brand, Nivia manufactures world-class athletic equipment, high-quality products at the right price. With the state-of-the-art facilities, Nivia is Indian leading manufacturer of sports equipment, footwear, and accessories for core sports such as Football, Volleyball, Basketball and Running. Established in 1934 and headquartered in Jalandhar, Nivia products are available in more…

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Sports Licensing 

IMG appointed as master licensee of UEFA Euro 2020

UEFA, European football’s governing body, has appointed IMG as the exclusive master licensee for UEFA Euro 2020 and other major tournaments through 2022. The new appointment follows IMG and UEFA’s highly successful collaboration on the licensing programme for UEFA Euro 2016 and other national tournaments through the 2014-17 period. The new multi-year global rights deal includes the UEFA Women’s Euro 2021, UEFA U-21 Championship 2019 and 2021, UEFA Futsal Euro 2022 and UEFA’s brand new Nations League Finals tournament with its inaugural editions in to be held in 2019 and…

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Merchandise Licensing 

Barcelona to bid adieu to Nike, launches project for club merchandising

Spanish LaLiga champion club Barcelona have ended a 16-year merchandising rights deal with Nike. Barcelona has announced the incorporation of a new company that will oversee the management of its retail, licensing and merchandising activity. Currently operating as FCB Merchandising, the newly-formed Barça Licensing and Merchandising (BLM), to be wholly owned by Barcelona, will start operations from July 1 and will look after the merchandising business of the club. Incidentally, July 1 also marks the start of Nike’s new eight-year sponsorship deal with Barcelona, which will run through to the…

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