Apparel Licensing 

Alcis Sports unveils its Autumn Winter 2018 collection

Alcis Sports, a cutting-edge Indian performance wear brand, unveiled its AW 2018 collection in New Delhi. The brand, which is already making waves with its avant-garde apparel and fresh designs when it comes to the athleisure segment, showcased a massive range comprising of over 280 styles. Indian cricket superstar and brand ambassador of Alcis Sports, Shikhar Dhawan was the star attraction at the event and even walked the ramp as a showstopper during the fashion show. Talking about his experience with Alcis, Shikhar Dhawan said, “Alcis is a great brand and they are making some…

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#LCExcl Interview People Sports Licensing 

#LCExcl – Athleisure can be called as ‘defining fashion trend of 2018’: Roshan Baid, MD of Alcis Sports

With India’s appetite and love for sports, the licensing space has changed dynamically over the years. This year, Russia hosted the largest global football event — FIFA World Cup 2018. Despite India not featuring in the World Cup, there had been a surge in the sale of sports merchandises in India. In the offline space, Alcis Sports that won the rights for 2018 FIFA World Cup Russia-licenced apparel merchandise in India, Nepal, Sri Lanka and Pakistan, had seen a spike in sales of football merchandise. Licensing Corner caught up with…

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Sports Toys & Games 

Big Bazaar adds to FIFA fever, launches India’s first augmented reality camera game

A big shoutout to all the football fans! To add more madness in the ongoing FIFA fever, Big Bazaar, one of the leading hypermarket chains from Future Group launches India’s first Augmented Reality camera game. The new game has been launched amidst the ongoing frenzy of the FIFA World Cup 2018. The ‘Big Bazaar AR Camera’ game is available on the Big Bazaar page on Facebook. This new game has no clicks, swipes or scrolls. It can be played by just bouncing the soccer ball on your head! This is…

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Corporate Brand Sports 

Here’s how Adidas is promoting FIFA World Cup in India

Just a week before the FIFA World Cup to kickstart in Russia, Adidas is planning to give Indian fans a memorable football experience. The sports brand is leveraging digital, outdoor and on-ground activations to connect with fans across cities such as New Delhi, Mumbai, Kolkata, Pune, Chennai, Cochin and Guwahati, according to a Livemint report. Adidas has an over 40-year association with the tournament. “Our FIFA campaign in India is an extension of our global campaign. We have an active fan following of football in India and we want to…

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Brand Licensing Merchandise Licensing 

Once retail opens, licensing growth in India will explode: Dream Theatre’s CEO Jiggy George

With the advancement of technology, more and more people are becoming brand conscious. How you feel when you spot a cute gullibly red angry bird or one of your favourite characters from ‘The Inside Out’ on t-shirts or bags? Obviously! They look adorable. With more and more brands adopting licensing and merchandising, the space is growing at 10-12 percent. Jiggy George, founder and CEO, Dream Theatre, tells exclusively to Moneycontrol that the licensing in India to become a booming business with the increase in retail segment. According to the Global…

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Event 

Online registration for 19th Brand Licensing Europe goes underway

Online registration for the 19th Brand Licensing Europe (BLE) has gone underway. BLE is the largest and most prestigious licensing event in Europe. Organised by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), it will take place from 10 to 12 October 2017 at Olympia London. Visitors to this year’s BLE will enjoy the brand new Gaming Activation area which will serve as an interactive space for demos and competitions and highlight the potential of gaming at retail, from concept to store. Among the participants, Sony Interactive…

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