Entertainment Licensing

Inox Leisure partners with NBA as exclusive multiplex partner

June 6, 2019

Inox Leisure India’s second largest multiplex chain, has partnered with popular American professions basketball league, the National Basketball Association (NBA), to integrate the NBA into select cinemas across Delhi, Hyderabad, Kolkata, Mumbai and Pune. As the NBA’s exclusive multiplex partner in India, Inox will introduce numerous NBA elements in and around its cinema houses, including […]

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Sony YAY kickstarts 124 city van activation campaign

May 27, 2019

With the summer vacations across India heating up, Sony YAY! the destination of unlimited happiness for kids, aims to take the masti several notches higher! With a massive 124 city van activation, Sony YAY! is all set to amplify its on-ground engagement with kids. Right from experiencing kid’s favorite Honey-Bunny’s banter and camaraderie to the […]

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Changing tides of the Indian licensing industry

May 17, 2019

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India […]

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Mattel expands global licensing agreement with disney for Pixar Animation Studios

May 2, 2019

Mattel announced the expansion of its global licensing agreement with Disney to span new titles and to design and develop toys inspired by characters from all Pixar Animation Studios’ film properties. Included in the new agreement are upcoming 2020 movie releases, including “Onward,” as well as beloved titles, many of which are Academy Award® winners […]

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Yedaz by Shemaroo nominated for LIMA International Licensing Awards 2019

April 18, 2019

Yedaz – Bollywood Madness, Shemaroo Entertainment’s licensing & merchandising brand, has been officially nominated at the LIMA – International Licensing Awards 2019 under the ‘Entertainment/Character Live Action’ category. Considered as the most prestigious and globally-recognized honour in the licensing industry, Yedaz inclusion substantiates its unique, quirky and high-quality Bollywood merchandise. With 622 submissions from 19 […]

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Bravado named Licensing agent for Prince

January 14, 2017

The Estate of Prince Rogers Nelson has tapped Bravado to serve as the late musician’s exclusive branding and licensing partner worldwide. Under the terms of the agreement, Bravado will work with the Estate to secure and manage retail and licensing initiatives for Prince’s brand. The agency will also curate global programs that will aim to […]

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eOne announces plans for PJ Masks licensed merchandise

December 6, 2016

As Entertainment One’s (eOne) preschool superhero property, PJ Masks continues to gather momentum across Europe, the company today announces that it has signed a new free to air broadcast partner, Rai Yoyo, for the show in Italy. PJ Masks debuted in Italy from January 2016 on Disney Junior and is a top-rated show for the channel. Exposure for PJ Masks will be significantly increased […]

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YouTube Kids launched in India

November 11, 2016

YouTube announced the launch of YouTube Kids in India, an app designed keeping children and parents in mind. The free app makes exploring videos easier for kids, and is available on Google Play and Apple App store in India starting today, the company said. YouTube Kids app has ‘larger images’ and ‘bold icons’ which makes […]

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Sony Pictures Television acquires stake in Hopster

October 24, 2016

Sony Pictures Television Networks has taken a minority stake in global pre-school SVOD platform Hopster, becoming a strategic equity investor and taking a seat on the company’s board “With our Pop, Tiny Pop and Kix channels, Sony is one of the top kids’ broadcasters in the UK,” noted Kate Marsh, EVP, Western Europe, Sony Pictures […]

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Genres of Licensing

September 12, 2016

ABOUT LICENSING A License is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor — the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as process leasing a trademarked or copyrighted entity […]

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