Collaborations Entertainment Licensing 

Spotify, Warner Bros. DC signs licensing deal to produce original podcast

Spotify, Warner Bros. DC signs licensing deal to produce original podcast. DC the home of Superman, Batman, Wonder Woman, Harley Quinn, The Joker and many more iconic DC Super Heroes and Super-Villains today announced a new multi-year deal to produce and distribute an original slate of narrative scripted podcasts. Spotify, the audio streaming subscription service, is committed to an annual slate of new dramatic and comedic podcasts that Warner Bros. will develop and produce. Under terms of the deal, Spotify will have a first look at original scripted narrative DC…

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Entertainment Licensing Sports Licensing 

Inox Leisure partners with NBA as exclusive multiplex partner

Inox Leisure India’s second largest multiplex chain, has partnered with popular American professions basketball league, the National Basketball Association (NBA), to integrate the NBA into select cinemas across Delhi, Hyderabad, Kolkata, Mumbai and Pune. As the NBA’s exclusive multiplex partner in India, Inox will introduce numerous NBA elements in and around its cinema houses, including co-branded inflatable and popcorn buckets, NBA posters and NBA jersey wall displays. Inox will also host screening parties for select games throughout the NBA season, along with meet-and-greet sessions with former NBA players. “This partnership…

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Character Character & Entertainment Character Licensing 

Sony YAY kickstarts 124 city van activation campaign

With the summer vacations across India heating up, Sony YAY! the destination of unlimited happiness for kids, aims to take the masti several notches higher! With a massive 124 city van activation, Sony YAY! is all set to amplify its on-ground engagement with kids. Right from experiencing kid’s favorite Honey-Bunny’s banter and camaraderie to the adventures of KickO in his unique style and swag, young fans are in for a YAY-ride at the canters. In one of the largest canter activations being undertaken by the channel, the activity will give…

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Accessories Licensing Apparel Licensing Brand Licensing Celebrity Licensing Character Licensing Fashion Licensing Merchandise Licensing Movie Licensing Music Licensing Promotional Licensing Retail Licensing Sports Licensing 

Changing tides of the Indian licensing industry

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India really matches the global markets in terms of the ongoing trends with fashion as their marquee category.  Over the years India has managed to create great Indian IP’s while bringing global IP’s within the country.…

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Character Licensing Entertainment Licensing 

Mattel expands global licensing agreement with disney for Pixar Animation Studios

Mattel announced the expansion of its global licensing agreement with Disney to span new titles and to design and develop toys inspired by characters from all Pixar Animation Studios’ film properties. Included in the new agreement are upcoming 2020 movie releases, including “Onward,” as well as beloved titles, many of which are Academy Award® winners or nominees, “Coco,” “Finding Nemo,” “Monsters, Inc.,” and “The Incredibles,” among others. Mattel’s licensing rights in North America, Europe, Latin America, Australia, and New Zealand include a wide variety of products, such as action figures,…

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Character & Entertainment Character Licensing 

Yedaz by Shemaroo nominated for LIMA International Licensing Awards 2019

Yedaz – Bollywood Madness, Shemaroo Entertainment’s licensing & merchandising brand, has been officially nominated at the LIMA – International Licensing Awards 2019 under the ‘Entertainment/Character Live Action’ category. Considered as the most prestigious and globally-recognized honour in the licensing industry, Yedaz inclusion substantiates its unique, quirky and high-quality Bollywood merchandise. With 622 submissions from 19 countries judged by a panel of 150 executives from 18 different countries, Yedaz is the only Indian brand to be nominated for showcasing creativity and innovation in the licensing industry. Yedaz by Shemaroo has been…

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Entertainment Licensing 

Bravado named Licensing agent for Prince

The Estate of Prince Rogers Nelson has tapped Bravado to serve as the late musician’s exclusive branding and licensing partner worldwide. Under the terms of the agreement, Bravado will work with the Estate to secure and manage retail and licensing initiatives for Prince’s brand. The agency will also curate global programs that will aim to embrace and honor Prince’s legacy and embody his influence on art and culture. “Prince’s legendary performances, his unmistakable style and music, his incomparable artistry–all continue to make a lasting impression on art, music, culture, design…

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Entertainment Licensing 

eOne announces plans for PJ Masks licensed merchandise

As Entertainment One’s (eOne) preschool superhero property, PJ Masks continues to gather momentum across Europe, the company today announces that it has signed a new free to air broadcast partner, Rai Yoyo, for the show in Italy. PJ Masks debuted in Italy from January 2016 on Disney Junior and is a top-rated show for the channel. Exposure for PJ Masks will be significantly increased in the country when broadcast is extended to terrestrial channel RAI Yoyo on 7th December 2016, airing four times a day. Alongside this, eOne is readying the launch of PJ Masks licensed merchandise and has appointed ETS Italy to manage the…

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Entertainment Licensing 

YouTube Kids launched in India

YouTube announced the launch of YouTube Kids in India, an app designed keeping children and parents in mind. The free app makes exploring videos easier for kids, and is available on Google Play and Apple App store in India starting today, the company said. YouTube Kids app has ‘larger images’ and ‘bold icons’ which makes it easier for ‘little thumbs’ to navigate through the content; along with voice search functionality. Kids can now browse channels and playlists in four categories- Music, Shows, Learning and Explore. “YouTube Kids comes to India…

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Entertainment Licensing 

Sony Pictures Television acquires stake in Hopster

Sony Pictures Television Networks has taken a minority stake in global pre-school SVOD platform Hopster, becoming a strategic equity investor and taking a seat on the company’s board “With our Pop, Tiny Pop and Kix channels, Sony is one of the top kids’ broadcasters in the UK,” noted Kate Marsh, EVP, Western Europe, Sony Pictures International Television Networks. “Investing in Hopster offers us an advantage in the fast-growing subscription kids’ space, and is a real opportunity to increase our on-demand services, working with the Hopster team to grow digital scale…

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