Retail Licensing 

DHX Brands launches exclusive in the night garden product range with home bargains stores

DHX Brands, the dedicated brand management and consumer products arm of DHX Media, has announced a new direct-to-retail collaboration which will launch an exciting new range of In the Night Garden products, specially created to suit the brand’s demographic of children aged 6 months to 2.5 years old. Launched as a direct-to-retail promotion with TJ Morris, the products will be introduced exclusively in Home Bargains and Quality Save stores throughout the UK this summer, with an initial 18 products available by the end of July, followed by two more in…

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Character Licensing 

DHX brands signs new licensing deals for ‘Teletubbies’ in South Korea

DHX Brands has signed nine new consumer products licensees for its Teletubbies brand in South Korea. The news follows the recent launch of the new Teletubbies series in South Korea on the country’s leading public broadcaster, KBS, and on streaming services Naver TV and Naver Junior. The new consumer products line builds on the strategy to expand the Teletubbies brand throughout Asia and capitalize on the significant opportunity in the region. Targeting both children and adults, and aiming to tap into the brand’s strong heritage in South Korea, the range…

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TV Series Licensing 

DHX Media and Nickelodeon creating mayhem worldwide

With a new international broadcast agreement for season one of the original DHX Media series, Massive Monster Mayhem, DHX Media and Nickelodeon are spreading mayhem worldwide.  As part of the new agreement, the mayhem will begin rolling out on Nickelodeon’s international channels beginning in 2018, with season one scheduled to premiere on the broadcaster’s Nordics, Australian and MENA channels in January. The series will roll out across remaining territories throughout the year. Following the show’s successful premiere on Nicktoons in the U.S., Nickelodeon International has picked it up for air…

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Collaborations 

DHX Brands teams up with National Day Nurseries Association

DHX Brands has teamed up with the National Day Nurseries Association to create a new UK-wide campaign for pre-schoolers centred around ‘In the Night Garden’. Called Magical Memories, the campaign will highlight the social and emotional benefits that the popular pre-school series provides for children. It will reach around 6,000 nurseries and some 200,000 children across the UK and Ireland.   Inspired by In the Night garden’s characters Igglepiggle, Upsy Daisy and Makka Pakka, the campaign will help pre-schoolers create their own ‘magical memories’ through varied set activities such as…

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TV Series Licensing 

DHX Brands expands into China; signs two consumer products deals

DHX Brands has signed two consumer products deals in China for its pre-school property Teletubbies. The deal was brokered by Promotional Partners Two undisclosed licensees have been tapped to launch a toy range and a children’s publishing line, while the deals also build on DHX Brands’ strategy to expand the Teletubbies brand throughout Asia. “The new ‘Teletubbies’ series has struck a chord with preschoolers and parents in China,” says Candy Ho, business development director, Asia, DHX Brands. “Fans who loved the original show when they were children are now sharing…

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Uncategorized 

DHX Brands crowns winner of Twirlywoos Dad Dancer of the Year competition

DHX Brands has crowned the winner of its Twirlywoos Dad Dancer of the Year competition, James Hardwell , he having garnered a significant coverage around the world. Hardwell a resident of Clevedon, North Somerset  was hailed the winner of the competition which was created to celebrate the launch of the Twirlywoos’ Musical Statues Great BigHoo toy that is available with Argos. The contest that reached 300 million people worldwide through both social and traditional media was hosted on the Twirlywoos’ Facebook Page where fans could cast their votes for submitted videos.…

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TV Series Licensing 

DHX Brands licenses Twirlywoos to Millennium Entertainment Intl.

DHX Brands has licensed Twirlywoos to Millennium Entertainment International for the pre-school series first live theatrical tour. Premiering in 2018, the tour will perform across the globe in the brand’s key markets including the UK and Eire, Spain, the Middle East and Australia. The performances will contain fan-favourite Twirlywoos characters and will feature puppetry to create an engaging musical and interactive experience. Danielle Tanton, live events and attractions manager, DHX Brands, said, “We are thrilled to be further growing the Twirlywoos brand through our relationship with MEI, whose deep creative…

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Entertainment Licensing 

DHX Brands to roll out music album to mark 20 years of Teletubbies

  To mark 20 years of the Teletubbies, DHX Brands is in preparation to roll out a new music album that features a mix of songs from the series. Named as Big Hugs, the album has been developed in association with ABC Kids and The Children’s Group. This will be available digitally and on CD in the UK from September 29th. “For 20 years, pre-schoolers have been singing, dancing and saying ‘Eh-oh’ along with the Teletubbies, so what better way to celebrate the iconic brand’s 20th anniversary than with a…

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Toy Licensing 

DHX Brand extends master toy license of Teletubbies to Character Options

Following its current toys’ retail success, DHX Brands, the dedicated brand management and consumer products arm of DHX Media has extended master toy license of Teletubbies for a further three years to Character Options. The deal, which will run until 2020, is for worldwide manufacturing rights with U.K. distribution and will see Character Options adding further plush and plastic toys to the range. New lines will be inspired by exciting new elements from season two which launched earlier in 2017 such as the Tubby Car. Additionally, Tiddlytubbies toys are being…

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Brand Licensing 

DHX Brands, CPLG team up with Bobby Abley for a 20th anniversary of Teletubbies collection

DHX Brands and CPLG have teamed up with UK’s menswear designer Bobby Abley for a 20th anniversary of Teletubbies collection. John Taylor, commercial director, CPLG UK, averred, “We are delighted to have teamed up with such a high calibre designer on a fantastic collection to celebrate the Teletubbies 20th Anniversary. “Bobby Abley is known for his unique charm, wit and humour, blending nostalgic and playful imagery with contemporary menswear, making him the perfect designer to appeal to older fans of the original Teletubbies series. “We are very confident that fashion fans worldwide…

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