Character Licensing

Chacha Chaudhary goes hip with Anushka Sharma’s signature brand Nush

November 16, 2019

The cult of Chacha Chaudhary is now making its way to the fashion industry with Superstar entrepreneur Anushka Sharma. The iconic comic hero Chacha Chaudhary and his giant companion Sabu will be seen on the new quirky collection of NUSH – a renowned apparel brand by Anushka Sharma. The contemporary and chic designs of the […]

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Toonz Retail expands its presence in Maharashtra, launches its 3rd store in Nagpur

August 21, 2019

The fastest homegrown kid’s retail chain, Toonz Retail, further expands its presence in the 3rd largest city of Maharashtra – Nagpur, launches its3rdstore. Successfully operating 100+ stores spread across 64 cities in 16 states, Toonz Retail offers a wide range of products for all needs and occasion of kids from 0-12 years of age. The […]

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Toonz Retail expands its presence in Punjab, launches 1st store in Jalandhar

July 29, 2019

The fastest homegrown kids retail chain, Toonz Retail, further expands its presence in Punjab, launches its 1st store in Jalandhar. This is the 3rd store of Toonz Retail in Punjab. With stores across 64 cities of 16 states, Toonz Retail is massively growing with 100+ stores in the country, offering a wide variety of products […]

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Dream Theatre acquires licensing rights for Ninja Hattori

June 24, 2019

Brand Management and licensing representation company, Dream Theatre Pvt. Ltd., has acquired the licensing and merchandising rights for Ninja Hattori in India. Ninja Hattori is a long running and one the popular shows on kid’s television. Dream Theatre will build and grow a diverse portfolio of Ninja Hattori apparel, back to school, home, personal care, […]

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Sony YAY kickstarts 124 city van activation campaign

May 27, 2019

With the summer vacations across India heating up, Sony YAY! the destination of unlimited happiness for kids, aims to take the masti several notches higher! With a massive 124 city van activation, Sony YAY! is all set to amplify its on-ground engagement with kids. Right from experiencing kid’s favorite Honey-Bunny’s banter and camaraderie to the […]

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Doraemon lures kids with ‘Me Time With Doraemon’ campaign

May 20, 2019

Animation International which is the official licensee for Doraemon in India along with Alpenliebe India organised a special pop up store for three days in Phoneix Market City, Kurla in Mumbai. The activity involved chopping products from the Doraemon pop up store worth 500 rupees and availing a special “Me Time With Doraemon” family pass […]

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Changing tides of the Indian licensing industry

May 17, 2019

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India […]

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Blue Ant Media buys preschool series Jelly Jamm

May 16, 2019

Canadian producer, distributor and channel operator Blue Ant Media has bought CGI animated preschool series Jelly Jamm from its Spanish creator Vodka Capital. The deal includes two seasons of the show, 13 original songs, 17 characters, social media platforms and all licensing and merchandising rights. Blue Ant Media said it will explore the possibility of […]

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TeamTO appoints Surge as exclusive licensing agent or Mighty Mike in US & Canada

May 14, 2019

Leading European kids entertainment studio TeamTO has appointed New York based Surge Licensing as the exclusive licensing and merchandising agent for the Mighty Mike brand in the U.S. and Canada. The appointment coincides with the 2019 international roll-out of the beloved kids’ series across TV channels.  Mighty Mike which premiered on Family Channel (Canada) in […]

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Yedaz by Shemaroo nominated for LIMA International Licensing Awards 2019

April 18, 2019

Yedaz – Bollywood Madness, Shemaroo Entertainment’s licensing & merchandising brand, has been officially nominated at the LIMA – International Licensing Awards 2019 under the ‘Entertainment/Character Live Action’ category. Considered as the most prestigious and globally-recognized honour in the licensing industry, Yedaz inclusion substantiates its unique, quirky and high-quality Bollywood merchandise. With 622 submissions from 19 […]

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New Pingu products arrive at Japanese retail

April 1, 2019

  Tokyo-based Sony Creative Products Inc. (SCP), which manages licensing in the Japanese market for the much-loved little animated penguin Pingu on behalf of rights owner Mattel Inc, has announced the arrival at retail of a number of new licensed products inspired by the cheeky little penguin’s recent return to TV. The latest output, which […]

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Chhota Bheem: Kung Fu Dhamaka to release on 10th May

March 29, 2019

Choota Bheem one of the most popular iconic animation character has now become more stylish and powerful. With killer Kung Fu moves and a great amount of fun as its driving force, Chhota Bheem: Kung Fu Dhamaka 3D, releases in theatres on the 10th of May, 2019. Directed by Rajiv Chilaka & Binayak Das produced […]

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Brandgenuity to represent ChuChu TV in North American

March 27, 2019

YouTube channel, ChuChu TV, and Dream Theatre, its global master licensing agency, has announced that Brandgenuity will serve as ChuChu TV’s agent in North America for licensing. With 23 billion views and 36 million subscribers, ChuChu TV dominates preschool entertainment on YouTube. The hit channel ChuChu TV Nursery Rhymes and Kids Songs reimagines classic nursery […]

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FREAKY FRIDAY: Garfield is one of the first characters to enter Indian licensing market

August 31, 2018

Be it Disney’s Mickey Mouse or Garfield – character and entertainment licensing is one of the largest segments of the licensing business, which is mostly recognized by the general public. The segment includes properties primarily from feature films, television shows, video games and online entertainment. Garfield was one of the first characters to enter the […]

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