tokidoki socks Brand & Lifestyle Character Licensing 

Best from “Socksville”: Balenzia presents tokidoki x Balenzia

Balenzia, the award-winning socks brand, presents yet another fascinating collaboration – tokidoki X Balenzia Best from “Socksville”: Balenzia presents tokidoki x Balenzia Balenzia is thrilled to announce its collaboration with tokidoki, the internationally recognised and iconic lifestyle brand that has amassed a cult-like following for its larger-than-life characters. The tokidoki x Balenzia collaboration includes range of socks and face-masks that are cool, cute, colourful, and high-fashion. In this latest edition, Balenzia presents to you a kaleidoscopic range of tokidoki fashion necessities! tokidoki means “sometimes” in Japanese, and was chosen by…

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Apparel Licensing Celebrity Licensing Character Licensing Collaborations 

Chacha Chaudhary goes hip with Anushka Sharma’s signature brand Nush

The cult of Chacha Chaudhary is now making its way to the fashion industry with Superstar entrepreneur Anushka Sharma. The iconic comic hero Chacha Chaudhary and his giant companion Sabu will be seen on the new quirky collection of NUSH – a renowned apparel brand by Anushka Sharma. The contemporary and chic designs of the new collection aim to bring back childhood memories from the 90’s. This line will be available on all leading online shopping websites and stores. Speaking on the launch of the collection, Bollywood diva Anushka Sharma…

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Character Character & Entertainment Character Licensing 

Toonz Retail expands its presence in Maharashtra, launches its 3rd store in Nagpur

The fastest homegrown kid’s retail chain, Toonz Retail, further expands its presence in the 3rd largest city of Maharashtra – Nagpur, launches its3rdstore. Successfully operating 100+ stores spread across 64 cities in 16 states, Toonz Retail offers a wide range of products for all needs and occasion of kids from 0-12 years of age. The new store at Shop No. 1, Second Floor, Trilium Mall, Near Medical Square, Nagpur and spread across 915 sq.ft will offer quality products to its customers at an affordable price range for kids in the…

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Character Licensing Retail 

Toonz Retail expands its presence in Punjab, launches 1st store in Jalandhar

The fastest homegrown kids retail chain, Toonz Retail, further expands its presence in Punjab, launches its 1st store in Jalandhar. This is the 3rd store of Toonz Retail in Punjab. With stores across 64 cities of 16 states, Toonz Retail is massively growing with 100+ stores in the country, offering a wide variety of products for kids in the age range of 0-12 years. Your kids’ next fashion stop is at Shop no 604 Malhotra Complex, Model Town, Jalandhar, Punjab will offer quality products to its customers at an affordable…

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Character Character & Entertainment Character Licensing 

Dream Theatre acquires licensing rights for Ninja Hattori

Brand Management and licensing representation company, Dream Theatre Pvt. Ltd., has acquired the licensing and merchandising rights for Ninja Hattori in India. Ninja Hattori is a long running and one the popular shows on kid’s television. Dream Theatre will build and grow a diverse portfolio of Ninja Hattori apparel, back to school, home, personal care, food, promotions and technology to cater to its massive and growing audience in India. The show airs on Sonic and is also available for viewing on Amazon Prime, Voot and Netflix, with a strong fan…

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Character Character & Entertainment Character Licensing 

Sony YAY kickstarts 124 city van activation campaign

With the summer vacations across India heating up, Sony YAY! the destination of unlimited happiness for kids, aims to take the masti several notches higher! With a massive 124 city van activation, Sony YAY! is all set to amplify its on-ground engagement with kids. Right from experiencing kid’s favorite Honey-Bunny’s banter and camaraderie to the adventures of KickO in his unique style and swag, young fans are in for a YAY-ride at the canters. In one of the largest canter activations being undertaken by the channel, the activity will give…

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Character Character Licensing 

Doraemon lures kids with ‘Me Time With Doraemon’ campaign

Animation International which is the official licensee for Doraemon in India along with Alpenliebe India organised a special pop up store for three days in Phoneix Market City, Kurla in Mumbai. The activity involved chopping products from the Doraemon pop up store worth 500 rupees and availing a special “Me Time With Doraemon” family pass free. The pass aloowed family and kids to meet Doraemon and play special games organised at the event. The 3 day activity saw a lot of footfalls and excitement from kids to meet Doraemon.

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Accessories Licensing Apparel Licensing Brand Licensing Celebrity Licensing Character Licensing Fashion Licensing Merchandise Licensing Movie Licensing Music Licensing Promotional Licensing Retail Licensing Sports Licensing 

Changing tides of the Indian licensing industry

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India really matches the global markets in terms of the ongoing trends with fashion as their marquee category.  Over the years India has managed to create great Indian IP’s while bringing global IP’s within the country.…

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Character & Entertainment Character Licensing Collaborations 

Blue Ant Media buys preschool series Jelly Jamm

Canadian producer, distributor and channel operator Blue Ant Media has bought CGI animated preschool series Jelly Jamm from its Spanish creator Vodka Capital. The deal includes two seasons of the show, 13 original songs, 17 characters, social media platforms and all licensing and merchandising rights. Blue Ant Media said it will explore the possibility of expanding the Jelly Jamm content offering. The series, aimed at four- to seven-year-olds, currently airs on ZooMoo Network’s linear channels across Asia, Latin America, EMEA, US Hispanic, Brazil and Australia. ZooMoo Network is an interactive…

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Character & Entertainment Character Licensing Collaborations 

TeamTO appoints Surge as exclusive licensing agent or Mighty Mike in US & Canada

Leading European kids entertainment studio TeamTO has appointed New York based Surge Licensing as the exclusive licensing and merchandising agent for the Mighty Mike brand in the U.S. and Canada. The appointment coincides with the 2019 international roll-out of the beloved kids’ series across TV channels.  Mighty Mike which premiered on Family Channel (Canada) in March, will air on Boomerang (streaming in the EMEA, Asia Pacific and Latam) as of May, with further announcements to follow. “We are delighted to announce this partnership with Surge, a boutique agency that from…

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