Pez Bioworld LC Apparel Licensing Food Licensing 

PEZ secures new licensing deal with Bioworld

PEZ secures new licensing deal with Bioworld Apparel and accessories licensee Bioworld International are developing a range of clothing, bags and accessories for confectionary brand PEZ.  Licensing Link Europe are building up the consumer product program for the PEZ brand across the UK and Eire with the most recent licensee, Bioworld International targeting online fashion and high street retailers, the first designs are now launched on www.boohoo.com.   Richard Radford from Bioworld International commented “We are delighted to be working with the PEZ brand and look forward to working closely with…

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Corporate Brand Toys & Games 

Smyths Toys to take over ‘Toys R Us’ in Germany, Austria and Switzerland

The Irish toy retailer Smyths Toys Superstores has signed a deal to take over ‘Toys R Us’ in Germany, Austria and Switzerland, according to a report in Global License. The transaction was revealed by the German arm of the insolvent retailer on Saturday. No financial details were disclosed yet. However, no official confirmation has come from both the parties. The deal is subject to the approval of the US court and relevant authorities. As per the deal, Smyths will acquire 93 shops and four online stores. The Irish company, Smyths,…

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