Character Character & Entertainment 

Aurora World hails launch of YooHoo to the Rescue in Russia

Aurora World, a leading character and content company and owner of the globally successful YooHoo brand, has hailed the successful launch of the new YooHoo-inspired animated series YooHoo to the Rescue on the leading Russian linear TV station for kids, Carousel TV. The new 3D CGI 26 x 11’ animated children’s show, YooHoo to the Rescue, an Aurora World co-production with Italy’s Mondo TV, launched in June. It airs Monday to Friday at 8:25am from 24 June – 2 August; at 5:55pm from 2 September – 27 September; at 6:25pm…

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Character Character & Entertainment 

Aurora World announces launch of YooHoo apps on major platforms

Aurora World, a leading character and content company and owner of the globally successful YooHoo brand, has announced the launch of a number of YooHoo mobile applications planned for this year. They are available on a variety of platforms, including Google Play and the App Store. Already available for download are a colouring book, an augmented reality (AR) sticker and a puzzle game. A number of other applications will launch in winter this year. The first YooHoo mobile application to launch was the YooHoo & Friends Coloring Book which arrived…

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Character & Entertainment 

Aurora World announces launch of YooHoo live show in China

Aurora World, a leading character and content company and owner of the globally successful YooHoo brand, has announced the successful launch of the YooHoo: Nationwide Live show in China. Kicking off in early May, in Qingdao, East China, there was a great response to this sparkling and exciting family musical with 100 minutes of singing and dancing, in which YooHoo and his crew go on an adventure to look for the Sparkling Tree to protect the Earth from threats to the environment. And it’s not just the cast that was…

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Character Character & Entertainment Character Licensing 

Mondo TV announces YooHoo balloons deal with Grabo for Italy and Russia

Mondo TV, a major international player in the production, distribution and licensing of animated content, has announced a new license award for YooHoo, the highly successful property based on the hit Mondo TV and Aurora World co-production for children, YooHoo to the Rescue. Grabo Balloons, a world-leading designer and manufacturer of inflatable products, will bring YooHoo, Pammee, Roodee, Chewoo, Lemmee and many other characters from the show to colourful helium balloons that can be used for parties, for presents or just for fun. The agreement covers both Russia and Italy,…

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Brand Licensing Event 

Aurora World hails success of YooHoo event on popular holiday island

Aurora World, a leading character and content company and owner of the globally successful YooHoo brand, has hailed the success of a special week-long May-half-term-holiday YooHoo meet-and-greet event at a popular Channel Island tourist destination. Scheduled from 27-31 May, the event took place at the Gift Shop on the breathtakingly beautiful island of Herm, one of the smallest of the Channel Islands located between southern England and France, which welcomes more than 100,000 visitors a year. The island is only accessible by boat from its larger sister island of Guernsey,…

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Character Licensing 

Aurora World highlights a new era for YooHoo at Licensing Expo

Leading character and content company Aurora World is expecting a stronger response than ever to its hit brand YooHoo from visitors to the Korean Pavilion at Licensing Expo in Las Vegas. It’s already been an amazing year for YooHoo. The global launch of the pre-school animated series YooHoo to the Rescue took place on Netflix in March, followed by a number of free-to-air launches. And the new show has inspired a refreshed line of YooHoo plush, with a new look and new characters. Along with the Netflix global premiere, the…

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Music 

Aurora World highlights YooHoo to the rescue at MIPTV

Leading character and content company Aurora World is looking forward to greeting many visitors to its stand in the Asian Cultural Hub City at MIPTV, thanks to the already strong broadcaster interest in pre-school animated property YooHoo to the Rescue. Headquartered in Seoul, Korea, Aurora has established a varied business portfolio that includes a vast global reach in the plush market through brands like Miyoni, Sea Sparkles and, above all, YooHoo & Friends, which has sold over 80 million plush globally since its launch in 2007. Based on this huge…

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Brand Licensing 

With Aurora World around, Tokidoki grows list of licensing activities

With the appointment of Aurora World for a new line of plush toys Pop cult property, Tokidoki has started growing its licensing activities. Tokidoki is the Japanese-inspired lifestyle brand created in 2005 by Italian artist Simone Legno and his business partners Pooneh Mohajer and Ivan Arnold. “Aurora World’s incredible product development and execution made it the ideal choice to create Tokidoki plush characters,” said Tokidoki co-founder and CEO, Pooneh Mohajer. “We are looking forward to working with them to reach more Tokidoki fans everywhere.” Under this pact, Aurora World will join abundant of licensees to launch…

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