Centric Brands Brand & Lifestyle Brand Licensing Fashion & Accessories Retail 

Brand licensing company Centric Brands files for bankruptcy

Considering the weak growth in apparel sales in recent years, New York based, Centric’s Brands were likely already experiencing some challenges. The COVID-19 pandemic has only made that worse, as consumers have less need than ever for clothes for work or special events, and are pulling back on spending with many stores still temporarily closed and economic uncertainty looming. Apparel sales plunged 89% in April, with most retail stores closed due to the outbreak, after dropping more than 50% in March, when some stores were still open for part of…

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Accessories Licensing Apparel Licensing Character Licensing Fashion Licensing 

Mickey’s 90th Anniversary: Disney X Vans collection launched, See pics!

For those who have loved past Disney and Vans collections, it’s time to rejoice. In celebration of Mickey’s 90th, the duo has teamed up for the ‘Disney X Vans’ collection to commemorate the celebrations of the beloved Disney character with a new line of shoes, apparel, and accessories inspired by “The True Original”. There are 11 pieces found in the collection, spanning all the way from the 1920s to today. Check out the collection here: Taking inspiration from different decades of Mickey imagery, the 11 designs capture of some Mickey’s…

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Accessories Licensing 

Karen Millen associates with Global Brands as accessories license partner

London-based international fashion retailer Karen Millen has appointed Global Brands Group Holding Limited as its international bags and small accessories license partner. The new global transaction was brokered by IMG, which is a part of the retailer’s growth expansion strategy. As per the collaboration, IMG will allow for new and exciting opportunities, taking Karen Millen’s bags and small accessories range beyond its standalone stores and online channel into multi-brand environments and global department stores. Beth Butterwick, CEO, Karen Millen, said, “With a long-standing track record of working with other brands…

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Accessories Licensing Apparel Licensing Movie Licensing 

Heroes & Villains launches ‘Star Wars’ themed apparel, accessories collection

Fans can now dive even deeper into one of the world’s most iconic pop-culture! Lucasfilm and Heroes & Villains, the Bioworld-owned apparel and accessories manufacturer, are launching a line of Star Wars apparel and accessories. The Star Wars collection is inspired by the iconic Battle of Endor in the film Return of the Jedi.  “Our collection embodies bold, daring designs that redefine personal expression. The Battle of Endor is a fan favorite and allowed us to create a range of functional clothing and accessories we hope all Star Wars fans will appreciate,” said Doug Johnson, creative director,…

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Celebrity Entertainment Licensing Know-How Merchandise Licensing Movie Licensing Strategic Licensing TV Series Licensing 

FREAKY FRIDAY: These Bollywood movie merchandise created a spur in the industry!

FREAKY FRIDAY: These Bollywood movie merchandise created a spur in the industry!  Film merchandising has been picking up the pace in India with changing cinema viewing habits, and there is a growth in terms of strategic alliances between filmmakers and merchandising partners. Bollywood has a larger appeal to the Indian masses as films are believed to be in the blood of most Indians. They identify with the film stars and try to imitate them in their day-to-day activities. The concept of movie merchandising existed in Bollywood as early as 1973,…

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Accessories Licensing Apparel Licensing Character Licensing 

King Features, Bellerose join hands for ‘Popeye and Olive Oyl’ fashion collection

To celebrate the spinach-lover’s 90th Anniversary, King Features Syndicate collaborates with Bellerose for the iconic Popeye and Olive Oyl fashion accessories. The transaction was brokered by Biplano Licensing. As per the deal, Bellerose has launched an exclusive collection for boys and girls paying homage to the fun, romantic and fashionable universe of the cartoon duo. The apparel collection will feature playful prints, pre-worn looks and timeless pieces made in true Bellerose fashion. (Image Courtesy: Licensing Biz) “Bellerose’s trendy and whimsical designs perfectly capture the essence of Popeye and Olive Oyl,”…

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Collaborations Fashion & Accessories Food Licensing 

Designer Farah Khan partners with Magnum, unveils exquisite collection

Jewellery designer Farah Khan has collaborated with ice-cream brand Magnum and launched an exclusive jewellery and delectable pieces line ‘MagnumXFarahKhan Collection’. The designer finally unveiled the exquisite collection at Four Seasons Hotel, Mumbai along with Bollywood actress Kalki Koechlin on April 24, 2018. The collection is inspired by the brand philosophy of taking pleasure seriously and will go online via the designer’s website and will hit stores from today itself (April 24). The new collection is a glamorous confluence of chocolate, diamond and pure pleasure! Commenting on the association with…

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Brand Licensing 

IMG appointed as exclusive global licensing for Jeep, Dodge, Ram and Chrysler

  IMG has been appointed by FCA US LLC as the exclusive global licensing representative for its Jeep, Dodge, Ram and Chrysler brands in a multi-year deal. This new partnership will see IMG grow the four brands’ global presence through a range of licensed categories including apparel, accessories, gaming, outdoor gear and equipment, toys and experiences. The collaboration also includes management of the Jeep, Dodge, Ram and Chrysler brands’ existing licensed product programs in North America, Europe, Latin America and Asia, with a focus on expanding product offerings and sales…

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Sports Sports Licensing 

Rocket Licensing to represent fitness brand Gold’s Gym

Rocket Licensing secures the licensing rights to represent the lifestyle and fitness brand Gold Gym’s and its product The first Gold’s Gym was opened in Venice Beach, California over 50 years ago by fitness enthusiast Joe Gold and today, Gold’s Gym has over 700 gym locations across 38 US states and 22 countries around the world, including four sites in London. The chain’s global membership currently stands at close to three million members. Rocket is now looking for partners to join the UK licensing programme across categories including sports and…

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Accessories Licensing Fashion Licensing 

Apple partners with Hermes for new Apple Watch Hermès bands

Apple and Hermès introduced new Apple Watch Hermès styles and an expanded assortment of bands that incorporate Hermès’ signature palette alongside a series of bold new colors With a design process driven entirely by a shared ambition for ultimate beauty and utility, the collection pairs Apple Watch Series 2 with finely handcrafted leather bands in distinctive styles from Hermès, and features exclusive watch face designs inspired by the iconic Clipper, Cape Cod and Espace Hermès models. Apple Watch Hermès is the ultimate tool for modern living, a product of elegant, artful simplicity and…

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