In a strategic move to reinforce its aggressive retail expansion plans, Mattel Toys, the world’s largest toy-maker has partnered with FirstCry, India’s online baby and kids store.
This partnership will help Mattel’s Fisher-Price to better reach and engage with millennial parents and strengthen its market position as the number one choice for infant and toddler toys and baby development.
Toys from Fisher-Price are designed to aid in the overall growth and development of the child and aim to provide the best possible start to babies.
The e-commerce partnership is in line with Mattel’s strategy to enhance accessibility of Mattel’s products and provide greater value for money to consumers. Mattel is also focusing on exclusive brand stores on FirstCry platform, thus enhancing its e-commerce presence.
Observed Mattel India, country manager, Ishmeet Singh, “We are a creations company and strongly believe in the wonder of childhood. Our goal is to provide the best experience to children across the country. Strengthening our e-commerce presence to empower parents with the best options is one step in our larger plan to grow the market in India. We are happy to partner with an organisation like FirstCry that is like-minded in their efforts to enable affordability and ease to millennial moms to provide the best care for their babies.”
The Fisher-Price range on FirstCry includes a wide range of toys for new-born babies and toddlers as well as building blocks from the Mega Bloks range and toys from the line of Thomas and Friends; baby gear like portable cots, strollers, feeding bottles and other developmental products like convertible gyms and learning tablets.
