Rihanna to unveil Fenty Puma Debut Collection with Pop-up stores

After debuting her street style-inspired Fenty x Puma collection at New York Fashion Week in February, Rihanna’snew line will finally arrive in stores next week, including two pop-up locations in New York and Los Angeles.

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Fans will be able to get their hands on items from retailers including Bergdorf Goodman, Six:02 and Puma, as well as two pop-up stores in New York and LA.

Rihanna’s first collection will boast a jumper, jacket, sweatpants and a maxi dress, with more items set to join in October and November.

Rihanna is the latest celeb to incorporate the pop-up shop strategy in moving merchandise, following Drake, Kanye West, Justin Bieber, Jay Z and even Guns N’ Roses.

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