The National Baseball Hall of Fame and Museum (NBHF&M) has appointed ABC Creative Group to serve as its agency of record. By way of the representation agreement, ABC will focus on increasing attendance, membership and merchandise sales to the Hall of Fame.
The agency will also work on video production and content development as well as creating a media strategy to connect with the Spanish-speaking market.
“Baseball’s stories go beyond the diamond and contributed to American and even world history. This is a great opportunity for us to tell them,” said Travis Bort, owner and creative director, ABC. “These stories are what the Baseball Hall of Fame is made of and as storytellers, we want to share them with everyone,” he added.
Founded in 1936, the National Baseball Hall of Fame is located in Cooperstown, N.Y. and features baseball-related artifacts and exhibits. Besides, it honours those who have shone in playing, managing and serving the sport.