NBA 2K League announces licensing deal with celebrity footwear brand ISlide

NBA 2K League and athlete endorsed footwear designer ISlide have announced a licensing deal to design and sell custom slides for all league teams.

According to the partnership, the company will design and sell custom made sandals for each of the 17 teams in the NBA 2K League.

“The international gaming community is growing at such an impressive rate. We see the future in e-sports, and are excited that ISlide can be a part of such an innovative and expanding industry,” said Justin Kittredge, former Reebok Basketball executive and founder of ISlide.

ISlide fuses fashion with athletics and has quickly emerged from footwear start-up to innovative leader in the custom slide space.

Customers can find all 17 teams’ custom-made sandals on the company’s website. Price for each pair of sandals will cost USD 49.99.

Since inception, ISlide has secured a number of licensing deals and design partnerships with such brands as the NBA, the WWE, Def Jam Records, ROC Nation, Nickelodeon and more.

The sandals designed by the company have been worn by famous celebrities such as Dwyane Wade, Terry Rozier, Justin Bieber, Ellen DeGeneres, LeBron James, Isiah Thomas, DJ Khaled, Kim Kardashian, Diddy among others.

With the recent partnership, it is currently the only custom gaming footwear provider in the e-sports sector.

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