Indian Premier League (IPL) franchise Mumbai Indians has collaborated with the denim brand Diesel to launch off-field merchandise comprising denim jeans, polos, T-shirts, jackets, sweatshirts, shirts and accessories.
The event was graced by Nita Ambani, the owner of Mumbai Indians, along with the team’s captain Rohit Sharma and Renzo Rosso, founder of Diesel, among others.
Inspired by the sport, the collection integrates the visual identities and characters of the two brands. The collection takes inspiration from the brand colours of indigo and gold as well as ‘adventure’ and ‘bravery’ which are the two brand ethos.
“We took inspiration from the classic aesthetics of cricket which is clean, masculine, preppy, formal, made of sophisticated and very recognisable details. The ‘V’ shapes that is inherent to the cricket uniform highlights the athlete’s silhouette and celebrates the elegance of this sport,” explained Andrea Rosso, Diesel’s Creative Director for Licenses.
The limited edition collection is launched exclusively for the Indian market and will be available from Thursday at Diesel stores in India and on its portal.