Moto GP scores its first licensing collaboration in India
Dorna Sports has partnered with Roadster, an India-based outdoor lifestyle brand owned by fashion retailer Myntra, to produce a line of apparel featuring its Moto GP brand.
Indian agency LicenseWorks brokered the deal.
The special-edition Roadster MotoGP collection includes jackets, denims and t-shirts. The wide range of clothing made especially for the bikers after a lot of research to fulfil their needs, Myntra said in a statement. The selection of exclusive touring apparel delivers exceptional style and protection to the bikers.
“Moto GP has a rich legacy in the motoring segment. The mushrooming number of motorcycling festivals and biker’s clubs in India is a testament to the growing interest of biking in India. However, we find the motorcycling apparel segment a largely under-served market in the country,” says Pau Serracanta, managing director, commercial area, Dorna Sports. “
“By collaborating with India’s favorite outdoor apparel brand–Roadster–we look forward to present the bikers of the country with a range of biking apparels which will take charge of both their safety and style quotient. After all, Moto GP stands for not just speed and thrill, but also for responsible riding,” added Serracanta.
Roadster marks a new “code for the road” by bringing such premium merchandise to Indian biking enthusiasts, with a focus on functional design and affordability.