Queen of Indian boxing, MC Mary Kom has extended her 10-year-old commercial relationship with IOS Sports and Entertainment. The sports management firm has been representing Mary Kom exclusively since 2009.
During this period, IOS has been responsible in partnering with more than 25 brands such as Herbalife, Emami, Dalmia Cement, Bridgestone Tyres, Tata Salt, P&G, GSK, NECC, Lakshmi Tea, Monnet, Piramal, Artemis Hospital, Manpasand Beverages, Vodafone, ITC, Tourism Thailand Authority, Star India etc.
Commenting on the association, Mary Kom said “In the last 10 years I have only focused on my game and entire commercial work was perfectly managed by my team IOS. Looking at smooth working with them, I have decided to extend this relationship with them. I would like to continue working hard on my game and want IOS to manage commercial aspect exclusively”.
IOS has also facilitated a licensing deal with the Priyanka Chopra-starrer Mary Kom, which was produced by Sanjay Leela Bhansali and Viacom 18 Motion Pictures. The company has also been the marketing agency for the biopic. IOS also licensed Harper Collins for publishing one of the top sports selling book “An Autobiography Unbreakable MC Mary Kom” on the struggle and success of Mary Kom.
Neerav Tomar, MD & CEO of IOS Sports & Entertainment said “I would like to congratulate Mary on winning her sixth historic world title. We look forward to this extended relationship and hope to establish a stronger brand Mary in the days to come”.
IOS exclusively represents India’s top sportspersons such as Vijender Singh, Hima Das, Manika Batra, Mirabai Chanu, Manpreet Singh, and Jinson Johnson.
Recently, MC Mary Kom won a historic sixth gold in the World Championship, after beating Ukraine’s Hanna Okhota in a unanimous 5-0 verdict in the 48kg category summit bout.