Tyre manufacturer CEAT has renewed its association with batsman Rohit Sharma for a period of three years. As per the deal, the player will continue playing with a bat that prominently displays the CEAT insignia, in all formats of the game.
On his renewed association, Rohit Sharma said, “I am really happy to be continuing this association with CEAT. I am extremely grateful for their backing and they have been a great support to me. These last 3 years have been very memorable and productive for me personally. I am looking forward to continuing this association with this prestigious company for many more years to come.”
Sharma, who is the first player in the history of cricket to score three double-hundreds in ODIs, will continue to play with a bat that will display the CEAT insignia, in all formats of the game.
Commenting on the partnership, Anant Goenka, Managing Director, CEAT Limited, said, “We are proud to extend our relationship with Rohit Sharma who has been a stand out performer across all formats of cricket. Rohit is not only an extremely talented batsman but also a great leader and an inspiration to young aspiring cricketers. Our association with Rohit has been extremely fruitful for the brand CEAT and we are extremely happy with this long-term association.”
CEAT has its roots gripped with cricket, including its partnership with IPL for the Strategic Time Sharma is joined by Ajinkya Rahane, Ishan Kishan, Shubman Gill, and Harmanpreet Kaur as cricketers who currently have bat endorsement deals with CEAT.
Recently, Sharma broke Sachin Tendulkar’s record as he became the first batsman with six 150-plus scores in ODIs.