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Chennai Super Kings launches licensed merchandise

By Rutika Malaviya

March 23, 2019

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Indian Premier League champions Chennai Super Kings launched their licenced merchandise ahead of the 2019 season.Mahendra Singh Dhoni is the captain of the Chennai Super Kings team.

CSK head coach Stephen Fleming and player Kedar Jadhav unveiled the merchandise at the event along with the CEO KS Viswanathan.

Created in partnership with Baseline Ventures through various licensed firms, the exclusive merchandise will be available for purchase through the Chennai Super Kings app, the website (www.chennaisuperkings.com), stores and websites of the licensee firms.

Dunzo has been signed up as licensed delivery partner for faster delivery to CSK fans.

“We are thrilled about the launch of our licensed merchandise and we see licensing as the next step in the evolution of Brand CSK,”

CSK host Royal Challengers Bangalore in the 1PL-12 tournament opener at the MA Chidambaram Stadium on March 23.

“We are excited about our association with Chennai Super Kings with whom we have worked over the years for sponsorship,” Vipin Nair, Co-Founder, Baseline Ventures, said.

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