From season 2019/20, Barça will have their own typography (a design of letters and numbers), called FC Barcelona Play, which stands out for being more expressive. The intention is for it to become a new identification element of the club, known for its personality and uniqueness. The new typography, which has already been seen on the shirts of the new signings in the different professional teams, is the result of a creative process that has taken into account the history of the club to the brand story and the need to have a strong graphic character, whilst at the same time owning a creative expressiveness that is recognisable and can be identified with Barça.
The new typography will be present in different media, from communication campaigns of sporting events and merchandise to the backs of the shirts, across all of the professional teams at the club for the 2019/20 season when the regulations so permit. Thus, players from the first team can wear FC Barcelona Play on their jerseys during friendly matches (summer tour, Joan Gamper Trophy), in the Copa del Rey final, and in the Champions League, but they will not be able to use it on shirts that will be used for LaLiga matches. The first game in which the players from the first team will be wearing this new typography will be in Tokyo on July 23, when Ernesto Valverde’s team face Chelsea on the Japan tour.
