The Crepe Cafe has forayed into India in association with World Iconic Brands. According to a ANI report, the brand plans to open about 50 stores in the next three years and around 100 stores in the next five years.
With an initial investment of Rs 100 crore, WIC aims to establish the Australian brand across India.
Part of the BFC Retail Group, the brand focuses on fresh, healthy ingredients for made-to-order traditional savoury and sweet crepes, waffles, pancakes, omelettes and other fat-free delicacies.
Each new store involves an earmarked investment of Rs 45- 50 lakhs, with store sizes ranging between 750 and 900 sq. ft. each.
With an initial investment of Rs 100 crore, WIC aims to establish the Australian brand across India, with key focus on Delhi, Mumbai and Bengaluru.
“Our key focus is on Delhi, Mumbai and Bengaluru. We see great opportunity in all three cities and for the first year will focus on developing the brand in these markets. We are targeting 10 stores for the first year leading to 50 stores by 2020,” Utkrisht Sahai, General Manager, World Iconic Brands was quoted as saying by ANI.
For the initial phase of rollout, WIC aims to focus on Tier I and II cities, before moving onto Tier III, with key focus on Delhi, Mumbai and Bengaluru.
The company aims to develop the brand’s position in urban India, mainly New Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad.