Toonz Retail has collaborated with Green Gold Animation to stock and sell exclusive Chhota Bheem merchandise across their retail chain, according to an India Retailing report.
Till now, Green Gold, which started producing their own collection of Chhota Bheem merchandising and apparel, were selling the products through only their own select stores.
With this collaboration, more kids would be able to buy their favourite merchandises, as the reach would be maximum.
Toonz, being one of the most preferred destinations for parents and kids, has entered into a strategic tie-up with Green Gold to sell exclusive Chhota Bheem merchandise.
Commenting on the association, Sharad Venkta, MD & CEO, Toonz Retail said, “We are very selective when it comes to character Merchandising, Chhota Bheem by far has been the most favorite Indian character amongst Kids and has consistent presence and buzz.”
Recently, Chhota Bheem becomes the first Indian cartoon character to sell merchandise worth Rs 200 crore.
Chhota Bheem is an Indian animated comedy adventure television series created by Rajiv Chilaka. Premiered in 2008 on Pogo TV, it focuses on adventures of a boy named Bheem and his friends in the fictional kingdom of Dholakpur.
Toonz Retail has its presence in more than 100 outlets across 62 cities and has a strong attendance in Tier II and III cities.
Toonz Retail is the only offline organized retail store where Chhota Bheem exclusive apparels will be available, other than Green Gold own stores. In Phase I, the products will be made available across cities such as Delhi, Bangalore, Kanpur, Jaipur, Jabalpur, Allahabad, Rohtak among others. After the successful execution of the first phase and based on the feedback received, the products will be distributed across all 100+ Toonz retail stores across India.
Speaking about the collaboration with Toonz Retail, Samir Jain, COO and Executive Director Green Gold said, “This association heralds the beginning of a delightful relationship to together strengthen our market presence. We look forward to bringing the best of merchandise, which will ensure that Chhota Bheem reaches far and wide into the potential markets.”
Besides, the Green Gold spring summer 18′ kids’ apparel collection brings in swag and comfort range of Chhota Bheem, Super Bheem, and Mighty Raju brands together in fresh and colorful summer prints.
Green Gold Pictures is well known for their original Indian animated content and it is also the only Indian company to diversify itself into L&M, digital media, theatrical movie production, branded stores among others. Green Gold Animation was established in 2001. Green Gold set up its Licensing and Merchandising division in 2008.