Bath & Body Works forays into India, to open new stores

Major Brands, India’s leading retailer for premier international fashion apparel, accessories and beauty brands have announced the launch of international fragrance brand- Bath & Body Works in India, along with setting up of two physical stores.

The first two stores will open in India in New Delhi’s Select City Walk and DLF Mall of India (Noida) followed by Ambience Mall Gurgaon. The Mumbai store is expected to open early 2019.

Bath & Body Works product range includes fragrances signature collection body care, bath and body works and white barn home fragrance, bath and body works hand soap and sanitizers and aromatherapy.

The new stores will introduce an experiential environment that allows customers to explore an array of fashion fragrance for the body, hands and home.

“The market size of India’s beauty, cosmetic and grooming market is expected to reach $20 billion by 2025 from the current $6.5 billion. A rising aspiration among Indians to look better groomed to feel good has led to this market’s rapid growth of more than 42% in the last five years” Tushar Ved, President, Major Brands India was quoted as saying from the Business Standard.

Bath & Body Works products are available in more than 1,800 around the world and online.

In keeping with international formats, the Bath & Body Works stores in India will showcase latest trends as well as the newest trends.

Launched in 1990, the brand’s portfolio today comprises over 200 different private label scents, including the iconic Sweet Pea and Japanese Cherry Blossom, award-winning A Thousand Wishes and the soothing Eucalyptus Spearmint as well as seasonal new releases.

In the past few years, Major Brands has been instrumental in launching brands such as Aldo, Aldo Accessories, Charles & Keith, Inglot, La Senza, Promod, Beverly Hills Polo Club , Call it Spring and New Balance to Indian market.

Leave a Reply

%d bloggers like this: