OnePlus and Amazon India renews partnership for retails

Smartphone device maker OnePlus has renewed its partnership to retail through the Amazon India marketplace

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The company, which recently launched its brand webstore in India, will start retailing devices only by 2017 to ensure that customer experience is up to mark, said founder Pete Lau.

“We have renewed our strategic partnership with Amazon India and will invest more in joint branding. There are many spaces to work together, including a tie-up with Amazon Prime for faster deliveries. At present, it is not our priority to expand to other marketplaces,” said Lau adding that the focus on a single channel for sale was in keeping with its global strategy.

The brand, which started manufacturing OnePlus X in India, plans on manufacturing its next line of devices within the country from 2017.

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