Promod, the leading French brand is all set to foray into the online retail in India this week.
Promod will launch its online store in the country to cash in on the e-commerce boom, the company said in a statement. Promod online store will offer the full range of items that the brand currently offers in its stores in India and at the same prices.
The brand will expand its presence in Tier II and III cities across key markets. According to the company, customers in India will be able to pick up their orders at the store of their choice or opt for home delivery. The E-reservation service will start later this year.
Nadine Caux, Managing Director at Promod – French boutique brand said, “We initiated our digital sales in India through Myntra and the response has been very encouraging in the first year. We are now looking at offering around 2000+ styles in the coming year and looking at doubling our turnover. This shows a great opportunity for us to launch our own portal and we are confident that consumer satisfaction through this omni channel route will attract more loyalty towards the brand.”
The brand is looking at expanding its retail footprint across India by opening new stores. It also plans to open 100 retail stores in the country by 2025.
With more than 30 years dynamic experience in women’s ready-to-wear retailing, Promod is today one of France’s biggest fashion store chains and the brand enjoys huge international success.
