Nykaa Cosmetics signs Janhvi Kapoor as its first brand ambassador

Popular beauty e-commerce portal, Nykaa Cosmetics has signed Bollywood newcomer Janhvi Kapoor as its first brand ambassador since its inception six years ago. The deal marks the Dhadak actress first entry into the world of brand endorsements. However, no terms of the contract have been divulged yet.

As per the association, Kapoor will appear in the print, digital and electronic advertisements of the company as well as play an active role in Nykaa’s social media campaigns.

Before Kapoor, Nykaa worked with makeup artists and beauty experts.

Started in 2012 by Indian entrepreneur Falguni Nayar, Nykaa today offers over 1000-plus brands and 1,00,000-plus products on its website, app, and stores.

On May 14, the Mumbai-headquartered company said it has raised Rs 165 crore in series D funding led by Hero Corporate Service chairman Sunil Kant Munjal and consumer goods veteran Harsh Mariwala.

Nykaa last raised Rs 75 crore (above $11 million) in April 2018 that valued the 6-year-old company at Rs 3,000 crore.

Nayar launched its private label Nykaa Cosmetics in 2015 that initially offered a range of nail enamels. Later, its expanded its catalogue to include lipsticks, eye products, face products, bath and body care products, makeup tools, fragrances, and essential oils.

Nayar launched its private label Nykaa Cosmetics in 2015 that initially offered a range of nail enamels. It gradually expanded its catalogue to include lipsticks, eye products, face products, bath and body care products, makeup tools, fragrances, and essential oils.

Currently, Nykaa offers over 1000 brands and 1,00,000 products, dominating a large share of the online beauty market at 33%. The firm has clocked Rs 570 crore in net revenue in FY18 from Rs 214 crore a year earlier, setting India’s USD 6.5 billion cosmetics market abuzz. However, the FY18 revenue is unaudited and may be revised after the audited report is submitted.

In the growing online as well as offline space of e-commerce beauty products, Nykaa has been standing strong in the fashion space.

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