Following the footsteps of Amazon, Facebook has partnered with Macy’s to bring a selection of brands that are sold on Facebook and Instagram to its stores.
These brands will be showcased in the department store’s pop-up area, “The Market,” which launched earlier this year as a way to bring lesser-known brands to the store.
“Every day, millions of people discover brands and products they love on Facebook and Instagram” reads the Facebook Business web page presenting the collaboration with Macy’s which allows the social network to try and get that same thrill physical.
Nine Facebook small business pop-up stores have just opened in New York City, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, San Francisco, and Seattle. These pop-up stores will help both 100 emerging and established brands reach new audiences by showcasing them in a physical space inside Macy’s.
“Facebook has been a core partner in our growth. For Bryan and I, touch is such an important sense and why softness is a hallmark of our brand. For Two Blind Brothers and the majority of businesses participating, the experience will allow consumers to experience our brands and quality in a physical store for the first time ever”, said Bradford Manning, co-founder of Two Blind Brothers.
Whereas, Amazon is doubling down on brick and mortar, with its Amazon Go Shops and Whole Foods acquisition.
Amazon has also been rolling out pop-up stores in various malls and opening store-in-store locations at various Kohl’s stores.