When it comes to reshaping the Indian licensing industry, Disney always remain the front runner.
Disney & Me stores, catering to lovers of Disney, Marvel and Star Wars merchandise, have opened up in India courtesy DLF Brands.
DLF Brands announced the opening of two Disney & Me stores in Noida and Gurugram through a licensing arrangement with Disney Consumer Products in India.
The stores are located in Mall of India in Noida and Ambience Mall in Gurugram, according to the official statement.
Abhishek Maheshwari, Country Head, Disney India, the introduction will also play a critical role in how children and families experience stories and characters of Disney at retail stores.
Giving an insight, the DLF Mall Of India took to the Twitter and wrote, “@DisneyIndia store NOW OPEN at #DLFMallofIndia! Visit to explore the magical world of #Disney.”
The stores will carry exclusive fashion lines and a global range of toys and novelty items for kids between 3-12 years.
Commenting on the launch, Timmy Sarna, Managing Director, DLF Brands said, “We are excited to open Disney & Me licensed stores in the country. We have curated the best of Disney, Marvel and Star Wars merchandise to provide something for every kid. Our aim is to offer parents an ultimate retail destination to find compelling products for their young ones.”
Each store will feature six uniquely designed, dedicated zones bringing to life the characteristic worlds of the popular franchises including Disney’s Mickey Mouse & Minnie Mouse, Disney Princesses, “Frozen”, Marvel’s Avengers, Spider-Man and Star Wars.