Sesame Street and US Publisher join hands for launching treasury collections as format titles
Sesame Street has announced Running Press as their licensee for the new publication formats. Running Press’ books and publishing kits will feature classic Sesame Street characters in six deluxe storybook and treasury collections, as well as four mini-kit format titles.
Running Press will also be releasing A Very Elmo Christmas this autumn, which comes with holiday stickers and a Christmas countdown poster, while the Goodnight Elmo Kit, featuring an Elmo nightlight and mini storybook, follows in February 2017.
Running Press is an American publishing company and member of the Perseus Books Group. They are located in Philadelphia, Pennsylvania, with many of the corporate functions taking place in Perseus’ New York City headquarters.
The deal with Running Press tells us how the brand Sesame Street is expanding its existing publishing market.