The publishing company will develop a wide range of formats based on a number of Disney brands including Disney Baby, Disney Princess, Frozen, 101 Dalmatians, The Jungle Book, Winnie the Pooh and Mickey Mouse.
Perminder Man, CEO of Bonnier Publishing UK averred, “We firmly believe in ‘publishing for everyone’ and, as the only publisher with strong expertise across both trade and mass markets, we’re ideally positioned to take Disney’s publishing to the next level.”
A range of tie-in books based on the new film, Coco, will also be launched early 2018 followed by a full roll out in spring/summer 2018.
Bonnier Publishing will continue to publish popular existing formats such as activity books, adult and children’s colouring books, arts and craft books, board books, gift sets and story books, reports The Bookseller.
It will also expand its adult gifting line with new formats under its Studio Press imprint, such as illustrated reference books.