Allure Magazine Expands Licensing With Branded Selfie Cases

Allure, the first stop for beauty consumers, and Case-Mate, the industry leader in stylish smartphone accessories announces today an exclusive collaboration to launch co-branded selfie cases.

“Expanding and diversifying our business through licensing and e-commerce opportunities is an integral part of our overall brand strategy,” says Allure publisher and chief revenue officer Agnes Chapski. “With the Case-Mate collaboration, we’re able to venture into new territories that make sense for both the Allure consumer and our brand partners.”

The Allure x Case-Mate selfie case offers adjustable, professional-grade lighting that will illuminate the user’s face with a soft, flattering glow, powerful enough to take up to 2,000 selfies on one full charge; dual-layer, impact-resistant drop protection; and a built-in adjustable ring holder for added functionality, security and style.

“We at Case-Mate are thrilled to partner with the world’s leading beauty expert to bring to market the industry’s best product for taking selfies,” says Steve Marzio CEO of Case-Mate. “Together, we have combined Case-Mate’s ‘on-trend’ design and technology expertise with the authority of one of the leaders in print and digital content, Allure.”

Being unveiled at this year’s Consumer Electronics Show in Las Vegas, the case will come in three colors: black, iridescent, and rose gold. It will be available for purchase for $70 at select retailers in the U.S. and Canada beginning in March.

“The Allure audience is mobile-first and active on social media throughout the day, so we’re meeting them where they are,” says Michelle Lee, the editor in chief of Allure. “With this selfie case, we’re thrilled to merge functionality, inspiration, and utility in a way that’s never been done before.”

Leave a Reply