Sony Pictures Network India (SPNI) has elevated Shishir Gupta as Head, Content Acquisition and Licensing, for the sports clusters, according to an Exchange4Media report.
Gupta joined SPNI as AVP Content Acquisition and Syndication – Sports in May 2017.
With an experience of more than 13 years in varied roles across broadcast media and sports, he had worked as a core team member in a cricket league (ICL) and has an expertise in creating and running a league and the teams.
Prior joining Sony, Gupta was leading Content Acquisition and Syndication at Ten Sports Network where he was acquiring content for all sports channels in the Ten Network. Content includes rights for cricket, football, motor sports, tennis, basketball and golf, among others.
He started his career with Zee Sports as an executive-content acquisition.
Gupta holds a Masters degree in Commerce from the University of Mumbai, and pursued an MBA in Marketing.