Phonographic Performance Limited mostly known as PPL to many has appointed Rajat Kakar as its new managing director.
Kakar will assume leadership responsibility for the functioning of PPL India which is headquartered in Mumbai. PPL has been operating for over 70 years and is platform for collective licensing for more than 250 music labels.
He comes to PPL with over two decades of experience in the media and entertainment business with extremely successful stints at Sony Music India where he was part of the start-up team which raised the professional standards of the entire music industry.
Subsequently he turned around Universal Music India as its managing director and made it the market leader in international music. He successfully morphed the company to adapt to the emerging digital landscape whilst foraying into pioneering new business development initiatives.
Before PPL, Kakar headed Sony DADC India and has made the company a leader in the packaged entertainment media and represents content from leading film studios and labels in India.
Prior to joining the music industry, Kakar had worked with leading companies such as Asian Paints and Procter & Gamble.
Rajat is well versed in music copyrights and their management. He will also ensure Sony DADC India has a smooth management transition over the course of the next few months.
Rajat Kakar commented, “I am excited to lead PPL into an exciting new phase in its life cycle. The new copyright act coupled with clear demarcation of rights along with tools and technology available to monitor and monetize the usage of content offers immense potential for growth. I look forward to working with stakeholders and users alike to create an environment of respect for Intellectual property and transparent pricing policies by imbibing best practices from across the globe.”
Saregama MD Vikram Mehra adds, “As a member of PPL, we look forward to PPL completely reinventing itself, both in terms of strategy and processes, under the able leadership of Rajat Kakar.”