Mattel has appointed Lisa Weger as the regional head of consumer products for Europe in a UK-based position.
Prior joining Mattel, Weger has worked at Turner Broadcasting in New York, where she led franchise management, visual branding and licensing for Turner Kids for over 14 years.
Prior to Turner, Weger led the licensing business of Mattel for the markets of Canada and Latin America.
Commenting on Weber’s appointment, Sanjay Luthra, managing director Europe, said, “Lisa will infuse tremendous energy, strategic expertise and a challenger mindset into our consumer products business, we are delighted to be welcoming her to the team.”
Weger comes in with a wealth of leadership experience in the consumer products business.