American toy company Jakks Pacific has re-hired Jared Wolfson as Senior Vice President, Digital Marketing and the head of Studio JP.He had earlier worked for the studio between July 2007 and November 2013.
“Rejoining the Jakks family is a great next step in my career,” stated Wolfson. “I look forward to working with the various segments of business in driving product awareness and purchase conversion, while also developing, launching and marketing original integrated Kids and Family entertainment franchise initiatives.”
“As we continue to grow our digital and entertainment footprint, we are excited to welcome back talented individuals like Jared,” said Jack McGrath, Chief Operating Officer of Jakks. “Jared’s years of experience and success in children’s entertainment will help Jakks challenge the competitive landscape and push its boundaries in both the digital and entertainment space.”
Wolfson will be responsible for developing, launching, expanding, and managing Jakks Pacific’s portfolio of properties digital footprint as well as spearheading Studio JP.
Before coming back to Jakks, Wolfson worked at ZAG Animation and Skyrocket Toys.
Throughout his entire career Wolfson helped develop and launch properties like Monsuno, Miraculous: Tales of Ladybug & Cat Noir, Popples and Zak Storm.
Wolfson will be integral to the company’s Studio JP division, a joint venture between Jakks Pacific and China’s Meisheng Cultural & Creative Corp.’s animation studio Rising Anime.
The new group is dedicated to creating and developing original, multiplatform computer-generated animated content. It was founded in 2016 and marks Jakks’ second major foray into producing animation after Monsuno.