VMC Accessories targeting young adult sector

 

As it looks to further grow its reach in the licensing arena, the ever ambitious licensee VMC Accessories is targeting the young adult sector with its latest launch.

“As we continue to be successful in securing top brand licences in our core business, this new limited collection is a great opportunity for VMC to display our strength in design and product innovation in the evolving young adult market,” said Louise Hinds, licensing and creative director at VMC Accessories.

Limited edition high fashion collections including male and female accessories such as headwear, bags and sunglasses will launch for both the Star Wars and Marvel brands.

The collections will be launching alongside key movies to further maximise the opportunities for the product.

The first phase will arrive in November, along with the arrival of the eagerly anticipated Star Wars: The Last Jedi.

Phase two will coincide with Marvel’s Black Panther movie in February 2018 while phase three is being developed for Easter 2018, coinciding with the Hans Solo standalone film.

 

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