In a welcome news, Viacom18 has launched its latest regional entertainment channel- COLORS Tamil. Scheduled to go on air on 19th February,this particular channel will be the national media conglomerate’s first foray into the Tamil market.
Viacom18 already operates general entertainment channels in 5 regional languages like Kannada, Marathi, Gujarati, Bengali and Odia apart from Hindi and English under the brand name COLORS.
COLORS Tamil will be available in all leading cable networks catering to an estimated 11 million homes in the rest of Tamil Nadu through Tamil Nadu Arasu Corporation, and 3.5 million homes in Greater Chennai through SCV, TCCL, among others.
Besides, the channel will also be available on all DTH platforms viz Sun Direct, Tata Sky, Airtel, DishTv & Videocon D2h – reaching out to ~5.5 million households.
Speaking at the launch, Sudhanshu Vats, Group CEO – Viacom18 said, “After spreading our wings across 7 languages, India’s flagship general entertainment brand – COLORS – is entering the lucrative, fast growing and discerning Tamil entertainment market – in line with our stated strategy to drive regional growth aggressively. Our proven ability to break the clutter and disrupt the status quo will help us tell endearing stories to over 20 million TV households in the state and a large global audience in the coming months and years.”
With a robust content strategy developed after thoroughly studying the consumer patterns of the region, COLORS Tamil offers several original shows in both the fiction and the non-fiction categories.
Getting into a market with existing predominant players, the channel aims at bringing together a range of shows spanning a diverse variety of entertainment genres catering to all demographics.