Phantom Films and Reliance Entertainment have signed an exclusive contract with Bartle Bogle Hegarty (BBH) for branded entertainment and partnerships for their recently announced film ’83.
The film that stars Ranveer Singh and will be directed by Kabir Khan is the story of India’s journey to win its first Cricket World Cup in 1983 in England.
This is a first-of-its-kind pact in India and internationally wherein a film studio, a production company and a creative agency will collaborate to bring branded entertainment and strategic partnerships to feature films.
As part of the pact, BBH will be the branding custodian for ’83 and will be offering a legion of entertainment marketing services that not only includes bringing in film and co-marketing deals but also building strategic partnerships and creating intellectual property and merchandise.
BBH will help brands get priority and unique access to film integration and actors and also help build long-standing co-marketing properties.
Madhu Mantena, Partner, Phantom Films, said, “A film like ’83 lends huge creative opportunities for branded entertainment across categories. We are happy to partner with BBH for the same and are confident that they will be able to exploit these opportunities, thanks to their global presence and a great network with brands.”
Phantom Films is India’s first Directors’ Company. It was formed by four young creative minds of the country like Anurag Kashyap, Vikramaditya Motwane, Vikas Bahl and Madhu Mantena in 2011.